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Daila Boufford 
American Association of Family and Consumer Sciences 
703 706-4600 


Online Event 




Critical Personal and Professional Advocacy Skills


The squeaky wheel gets the grease. Somewhere along the way, we’ve all heard this folksy admonition.
And for the most part, it is true.


Those who find effective ways to break through the “noise” and articulate their position to the right people at the right time often experience success.  They are the ones who get the funding for a new program, the bill passed by Congress, the promotion or raise, or community support for a petition. 

When it comes to advocating for ourselves or our issues, some of us are more predisposed than others.  But the skills can be mastered by anyone—regardless of personality type.  Learn the specific techniques for framing and delivering your message…..and getting people on your side.

Register now for this one-of-a-kind webinar (1.5 PDUs) by the 2010-11 AAFCS Chalkley-Fenn Public Policy Scholar and an expert in issues advocacy:


Critical Personal and Professional Advocacy Skills

Presented by Sharon Hoelsher Day, CFCS

Archived Recording:  90 minute program

$35 AAFCS members ($50 nonmembers)

Check out our webinar bundle package to learn how you can save on registration rates!

Site licenses and group discounts also available! 

Register Now! 

Advocacy skills are critical in both our professional and personal lives.  Important decisions that affect us are made every day in our communities, our churches, our schools and our workplace, and, we need to know how to influence those decisions.  

Indeed, as a profession, it is vital that we communicate effectively about the positive results of our FCS programs—if we don’t tell our story, who will?

Individuals who are well-prepared in advocacy can dramatically affect the outcome of many deliberations, but they can’t always do it alone.  With the economic realities we face today, the whole process of advocacy has changed. If cuts have to be made, it may not make any difference what your story is or how effectively you tell it.  Therefore, it is increasingly important that we identify champions—others who can help us make the case.

This webinar is a crash course in how to develop champions and build a collaborative team to help you make a difference.

In this 90-minute program including Q&A, you will explore:
• The role of champions, power, and relationships in public decision-making and advocacy
• Multiple methods of framing an issue for maximum impact
• Key elements of successful “storytelling” to illustrate how a program made a difference in the life of one student or client
• Essential citizen advocacy skills you need to know
• How to use social math and other techniques to make your case

After this webinar, you will be able to write and deliver a compelling story on any issue—whether a personal or a professional one.  And you will know how to begin building a network of champions to amplify your message.

Attendees will receive a handout on what to include…and what not to include when framing an issue, as well as other resources.

Advocacy is a very specialized arena these days, with new rules and new tools emerging all the time.  Learn from two savvy citizen-advocates who have experienced success by mastering the intricacies of the game. 

Every citizen has the right to advocate!  Register now and learn how to do it like a pro.

Who should register?   This webinar is appropriate for anyone who wants to build or strengthen their skills in advocating for themselves, their programs, and their issues. It is especially appropriate for teachers, extension agents, and college faculty members in any profession.  College students will learn essential skills that will help them in the workplace and throughout their career. If you are in family and consumer sciences and you are concerned about the future of the profession, this webinar is for you!  This webinar is also highly recommended for AAFCS affiliate leaders.


How does an archive work? Once you register for the archived event, your confirmation email will contain log in instructions for viewing the archived event.  You may choose the day and time that you view the event, but please be aware that registration gives you access to 1 viewing only.










About the Presenter:


Sharon Hoelsher Day, CFCS, is an Area Extension Agent, Family and Consumer Sciences, with the University of Arizona Cooperative Extension.










Register Now! 

$35 for AAFCS members ($50 non-members) 


If you work at a higher ed institution and would be interested in using this webinar as content in your classroom, please contact Daila Boufford for information on special site license rates!




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 100% Refund if You're Not Satisfied

We believe you will find our professional development events to be of high quality and unique value. Our goal is to provide you with a great online learning experience. Our webinar tool is very easy to use and we offer technical support before and during our events. However, if you should encounter technical difficulties during the webinar that impede your learning in any way, we will either correct the problem or refund 100% of your registration fee.



Our webinars will be available through the archive for 1 year from the date of purchase.  During this time, the customer is at liberty to choose the day and time that they view the archive.  No refunds will be given for non-attendance.