SCORE Ventura Chapter
Selected Saturdays beginning June 9, 2012 through August 18, 2012. Classes run from 8:30 AM to 3:00 PM
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August Classes will be held at CET (Center for Employment Training), 761South C Street, Oxnard, CA 93030.
Ideal for home based and commercially located businesses, both new and existing. Classes are only $59.00 each and many include workbooks.
#1 June 9 8:30a - 3:00p HOW TO “REALLY” START AND SUCCEED IN YOUR OWN BUSINESS
Even if you are already in business, attending this valuable workshop is a must. This comprehensive and easy to understand overview will provide you with the basic steps you need to take; how to research your idea, protect your intellectual property, get the necessary permits, find funding, decide on an organizational structure, and the basics of marketing, financial and business planning. Legal structure and legal issues covered by our SCORE lawyer in this workshop! Bring your questions!
#2 & #3 June 16 & June 23 8:30a - 3:00p MARKETING PLAN AND SALES STRATEGY DEVELOPMENT
Part One (June 16): Learn the marketing process, no matter what business you are in: how to build an effective Marketing Plan ; What goes into a successful plan; Research techniques; Customer Selection & more.
Part Two (June 23): Identify and define your market, customer pain points and motivation; pricing; sales forecasting and how to promote and advertise your business. Actually create your own marketing and sales plan in this session.
#4 June 30 8:30a - 3:00p FINANCIAL STATEMENTS AND CASH MANAGEMENT UNDERSTANDING
Financial Statements are the “report card” for your business. You will learn what they mean and how to use them. The ability to interpret the data and understand their meaning is imperative to making your endeavor a success. This workshop will help you classify and analyze your data correctly manage cash flow, and then how to use financial information to understand, maintain and grow your business. Workbook provided.
# 5 & #6 July 7 & July 14 8:30a - 3:00p QUICKBOOKS - INTRO & BEYOND THE BASICS
QuickBooks Intro (July 4): Learn all the basics of the most popular bookkeeping software. This workshop will teach you how to: Install the program and set up a company, Invoice customers, Track receivables and receive payments, Enter and pay vendor bills, Receive and monitor inventory, Reconcile accounts and prepare financial statements. Handouts. Bring your laptop
QuickBooks Beyond the Basics (July 21): For those who have already been working with QuickBooks, more details in some of the critical areas of accounting. We will focus on transaction types, appropriate use of items for invoicing, bill and bill payment issues, bank reconciliations, how to use journal entries, how to review your own financial statements, reporting and exporting.
A business plan forces you to think out all the facets of your business. It gives you the tools to evaluate how you are doing and is a must to acquire financing. Learn how to set up your business goals, analyze your market, and forecast your earnings. During this session you will actually start or update your existing business plan. Workbook provided.
#8 August 4 8:30a-3:00p WHAT YOU NEED TO KNOW TO RUN A SUCCESSFUL BUSINESS
The techniques and skills learned in this class can take your business to a new level. Learn how to monitor and control your operation and grow and expand your business. We will cover building your team, how to expand your customer base, working with suppliers, negotiating better terms; contingency planning, basic insurance coverage and more. Lots of class interaction.
#9 & #10 August 11 & August 18 8:30a - 3:00p WEBSITE MARKETING, STRATEGY, SOCIAL NETWORKING
Part One (Aug 11: Learn the primary elements of Internet marketing; What makes a good website better; Establishing website objectives and how to achieve them; The importance of keywords and how to come up with them; Research techniques and the use of Adwords, pay per click, etc – the pros and cons; Usability; Content management; The free tools out there; What Google and other search engines are looking for; and more.;
Part Two (Aug 18): How to use website marketing to increase sales; How to effectively drive traffic to your website and convert that traffic to a sale – what works, what doesn't; Social networking that works (e.g. Twitter, Facebook, LinkedIn); Using Email marketing to reach more customers, generate sales and build effective ongoing relationships; Effective SEO techniques will be explained and explored. For start-up and existing businesses