Constant Contact – Get Down to Business-Danbury, CT 

Registration for this event is closed.  If you wish to attend please arrive at the venue 30 minutes prior to the start time.  You will need to register on-site and all we will need is your business card. 

Celebrate Small Business Week with Get Down to Business: a free, action-packed, nationwide series of business building events.

Led by the industry’s top experts in email and social media marketing, Get Down To Business is your kick-off for small business success. It’s also your chance to meet and mingle with other small businesses and local influencers to learn:

• Proven tips and strategies for reaching your next great customer
• How to get existing customers to bring you new ones
• How to create engaging marketing campaigns
• And much more

So whether you have all the customers you can handle or if you’re looking for new ones, you’ll find tons of useful info that will help you boost your bottom line in no time.

Engagement Marketing  (part 1)

Inspired by the new book Engagement Marketing, written by small business advocate Gail Goodman (CEO of Constant Contact), this presentation will help youaudience understand how the marketing landscape for small business has changed and how to make that change work for them.

 The presentation focuses on some key ideas: word of mouth in a social world, the engagement marketing cycle (which relates to the creation of great customer experiences that lead to on-going conversations and engagement) and how your audience can use that engagement to drive social visibility that will bring customers back through their door and introduce new prospects to their business.

 FLiFF (Follow, Like, Friend, Fan) (Part 2)

Transitioning from “why” engagement matters and how engagement drives social visibility, the second part of this presentation will take a deeper dive into “how” that engagement happens through one of the primary tools of on-line and social engagement – Facebook.  The presentation will review the many ways to engage online, Social Visibility in the world of Facebook, and will discuss why the power of Facebook likes can be beneficial for your audience to reach their next great customer. Social Share and Social Campaigns will be discussed as examples of what your audience can do now to engage.

This event is co-sponsored by:

Sneak a Peek at Gail Goodman’s New Book

Register now and receive the first chapter of Engagement Marketing: How Small Business Wins in a Socially Connected World by Constant Contact CEO Gail Goodman.  The first 50 attendees at each event will receive a free copy of the entire book!

Can’t wait to read CEO Gail Goodman’s New Book – Buy it now