Registration for this event is closed. If you wish to attend please arrive at the venue 30 minutes prior to the start time. You will need to register on-site and all we will need is your business card.
Celebrate Small Business Week with Get Down to Business: a free, action-packed, nationwide series of business building events.
Led by the industry’s top experts in email and social media marketing, Get Down To Business is your kick-off for small business success. It’s also your chance to meet and mingle with other small businesses and local influencers to learn
Join us for this special evening of activities. Networking, learning and celebrating Small Business!
Wendi Caplan-Carroll-Sr. Regional Development Director Constant-Engagment Marketing Expert
Engagement Marketing (part 1)
Inspired by the new book Engagement Marketing, written by small business advocate Gail Goodman (CEO of Constant Contact), this presentation will help you understand how the marketing landscape for small business has changed and how to make that change work for them.
The presentation focuses on some key ideas: word of mouth in a social world, the engagement marketing cycle (which relates to the creation of great customer experiences that lead to on-going conversations and engagement) and how you can use that engagement to drive social visibility that will bring customers back through their door and introduce new prospects to their business.
FLiFF (Follow, Like, Friend, Fan) (Part 2)
Transitioning from “why” engagement matters and how engagement drives social visibility, the second part of this presentation will take a deeper dive into “how” that engagement happens through one of the primary tools of on-line and social engagement – Facebook. The presentation will review the many ways to engage online, Social Visibility in the world of Facebook, and will discuss why the power of Facebook likes can be beneficial for you to reach your next great customer. Social Share and Social Campaigns will be discussed as examples of what your audience can do now to engage.
Go out there and engage! What it can mean for you business! Local Small Business influencers and customers discuss their “engagement techniques” and what it has done for their business and their customers. Confirmed panelists: Robert Levin, CEO/Publisher of the NY Enterprise Report, Nancy A Shenker, President-theONswitch, Deborah Grayson, President My Jewish Coach and Author “Oy Vey Isn’t a Strategy: 25 Solutions for Personal and Professional Success”; Trevor Sumner, President, Co-Founder LocalVoxMedia Inc.
“A One on One with Gail Goodman” –an engaging conversation/interview with Susan Wilson Solovic( is an award-winning entrepreneur, a journalist, New York Times, Wall Street Journal, Amazon.com and USA Today)
Special award, one of our most fantastic Influencers Nancy Ploeger, President of the Manhattan Chamber of Commerce. Each year during SBW we will honor one outstanding Small Business leader who has been a true partner to all.
Sneak a Peek at Gail Goodman’s New Book
Register now and receive the first chapter of Engagement Marketing: How Small Business Wins in a Socially Connected World by Constant Contact CEO Gail Goodman. The first 50 attendees at each event will receive a free copy of the entire book!
Can’t wait to read CEO Gail Goodman’s New Book – Buy it now
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Special thanks to:
Petia Bradshaw and Associates