SIA LOGO - WHITE

Where

Courtyard Marriott Vaughan (Hwy 400 & Hwy 7) 
150 Interchange Way
Toronto, ON L4K 5P7
 

 
Driving Directions 

When

Wednesday June 6, 2012 from 8:30 AM to 2:15 PM EDT

Add to my calendar 

Presenters

Lowell Brown,
Social Media Marketing Advisor &
CEO, Going Social

Lisa Kember,
Online Marketing Educator &
Regional Director, Constant Contact 


Agenda

8:30 – 9:00 – Registration, Coffee & Networking
9:00 – 9:45 – Edgerank, Content & Building A Community
9:45 – 10:15 – Five Tips For Building A Successful Facebook Marketing Strategy
10:15 – 10:30 – BREAK
10:30 – 11:00 – Facebook Commerce – Make Buying Easy
11:00 – 11:45 – Community Management – How To Keep Your Community Thriving
11:45 – 12:45 – LUNCH BREAK + Q & A
12:45 – 1:30 – Creating A Facebook Ad & Facebook Ad Insights (Stats) Explained
1:30 – 2:00 – How To Leverage Your Facebook Community Offline
2:00 – 2:15 – Closing Remarks + Q & A


WORKSHOP INCLUDES

- Facebook Marketing Training
- Power Support For Computers
- Free WiFi
- Coffee & Tea Throughout The Day

*LUNCH NOT INCLUDED

 

Contact

Lowell Brown 
Social Influence Academy || Going Social 
lowell@ignitesocialmediamarketing.com 
416-398-6669 
 

Advanced Facebook Marketing – Marketing Strategy & Planning, Community Engagement & Facebook Ads

Workshop Summary

This highly practical and interactive workshop will take you to a more advanced level of knowledge on Facebook marketing with new topics not covered in our Advanced Facebook Marketing - Level 1
workshop. You will learn how to build a winning Facebook Marketing Strategy, how to create engaging
content and build a thriving community. In addition, we'll cover Facebook Commerce and show you how
to add "buying" options to your Facebook Business page. We will discuss Community Management issues
and responsibilities and provide you tips and advice so you can maintain a thriving, active and safe
community for your brand. We'll leave you with powerful best practices on how, when and what type of
content to share and how to manage comments posted by your community. Our final component will
reviewthe Facebook Ads System - Learn how to create an ad, monitor success, understand ad analytics
and how to use ads to help grow your "Likes". This workshop will ensure you walk away with a clear
strategy for getting the most out of Facebook Business Pages and will pickup nicely from where we left off
from our Advanced Facebook Marketing Level 1 Workshop.

Note: Prior completion of our Level 1 workshop is not mandatory.

This event is for people who are familiar with the basics of Facebook and already have a business page. It will not cover basic elements of Facebook or page setup.

* Fee
$199.00 + HST = $224.87

Who Should Attend
• Small business owners who want to promote products/services and build a fan base on Facebook
• Business owners, managers or marketing teams who need advanced Facebook marketing skills 
• Sales people looking for new strategies to increase leads and build opportunities
• Anyone who wants to stop wasting money on traditional marketing efforts that don’t work

For complete workshop details and to see the full agenda please visit: http://www.ignitesocialmediamarketing.com

 

What Previous Attendee’s Have to say…

“I have achieve over 1000 like to my facebook page using insights learnt in your workshop. I am ecstatic about it!”
Ryan Ligeza
Assistant Marketing Manager
Renew Life Canada
 
“You get well more than the fee asked for Lowell’s workshop. Sign up today for great insights.”
Tony Scutella
Chief Strategic Consultant and Business Coach at The Growth Coach and Shifting Mindsets Consulting Group
 
“I attended the Advanced Facebook Marketing Workshop in February in Toronto that I flew in from Windsor, Ontario to attend.

As a business person, I always believe that feedback is important and thought it would be a good time to do so.

When I attended the session, our company (a local dance studio) was just starting to utilize Facebook as a marketing tool. At the time we had 107 people who liked our page. This is a page that had been in existance for 3 years, but had not been focused on.

After the workshop, I kicked up our efforts 1000% and using the tools and techniques learned, have revolutionized our business. As of this email, we have 774 people who like our page. (We are gaining 10-15 new likes each day). That is a tremendous increase within 2 1/2 months. We have utilized Pagemodo to redesign our Welcome Page, and through Constant Contact email marketing, Hootsuite, in studio advertising, and building our audience through Admin page suggestions, we have transformed our online presence. We are in better contact with our clients, have sold out performances based on the additional online marketing presence, and have increased traffic interested in registering their children for dance next season.

Thanks to your seminar, our business is booming and our interactions with clients are stronger than ever. Thank you for hosting these seminars and providing information that is helpful to small businesses to maximize their potential with modern advertising. If this isn’t a success story, I don’t know what is!”
Rebecca Fabischek
Administrative Director
The Dance Barre