The first 150 attendees to arrive on the day will receive a free copy of his acclaimed bookThe Joshua Principal. Leadership Secrets of RSVPselling™.
Need more information?
Contact Us
Michelle AnniZeno Sdn Bhd
michelle.ann@izeno.com.sg
CRM Acceleration Kuala Lumpur
Date:
Wednesday ,6 June 2012
Time:
0845 to 1230
Location:
InterContinental Kuala Lumpur
Event Organized By:
Proud Sponsors:
Register Now! Limited seats available.
CRM ACCELERATION 2012
Does the Marketing Manager Need to Carry a Sales Quota?
Customer Service is the new revenue model, and Marketing can accelerate revenue growth.
If you're a sales or marketing leader then you must see this keynote presentation!
Products, services and solutions are becoming commoditized and margins are under pressure like never before. Sales people complain about a lack of quality leads and marketing complain about the sales department's inability to deliver enough new customers.
But professional selling is changing and today's buyers are empowered by information as never before. It is therefore imperative to differentiate through smarter business models and the unique creation of genuine customer value.
Tony Hughes will discuss current trends and what to do about these challenges through sales and marketing convergence, the intelligent use of technology and a unique approach to creating value in complex environments.
Here's a sample of Tony delivering a previous keynote presentation in late 2011 for The Centre of sales Excellence annual sales leadership conference:
http://youtu.be/4RprpRuXq8Q and http://youtu.be/CcZqtukEUsE.
About Tony Hughes:
Tony is a thought leader in the area of sales and marketing convergence and has taught business leadership for the University of Sydney. He is a recognized speaker and author in the field of professional selling with a widely acclaimed book, The Joshua Principal. Tony is currently the Managing Director of SugarCRM Australia, the fastest growing CRM software company globally.
AGENDA
0845- 0905 Registration
0905 - 0915 Introduction by Benny Ng, iZeno
0915- 1000 Keynote by Tony Hughes, SugarCRM Inc.
1000- 1020 Coffee Break
1020- 1050 Zero to Hero by Doug Erickson, SugarCRM Inc.
1050 - 1120 Is the Journey the reward? by Erin Fetsko, SugarCRM Inc.
1120 - 1150 CRM Implementation Best Practices by Freddy Soh, iZeno
1150 - 1230 Questions & Answers
Zero To Hero
Learn how companies in Singapore and Malaysia have moved from spreadsheets and email, to SugarCRM and realized 50% increased sales, measurable marketing campaigns, and stellar customer support, achieving ROI in under 3 months. Find out how to achieve 5X for every dollar you spend on CRM.
Is the Journey the Reward?
When searching for a CRM strategy, companies often focus on functional requirements, and thus overlook the business problems they are attempting solve. How can a CRM replicate your best business practice to increase sales revenue? Why is an efficient lead-to-cash process important to your business? How do you participate in the conversation that your customers are having about your business, without getting lost in the storm of social media?
CRM Implementation Best Practicse
Sharing Best Practices IS a Best Practice. In this session, iZeno’s Freddy Soh will give you helpful tips and best practices on how to plan and execute a successful CRM implementation. YouŽll learn about using templates as well as SugarCRM-specific best practices for your configurations.
Q & A: Do your best to stump the CRM experts during the questions and Answer session
Key Speakers Bio
Doug Erickson
VP APAC, SugarCRM Inc.
Doug Erickson is the VP of AsiaPac for SugarCRM. He has over 20 years of experience in CRM, SaaS, and web conferencing. He brings a unique blend of experience in both open source communities, cloud applications, and channel development. Mr. Erickson is also the chapter host for the Santa Cruz New Tech Meetup, part of a 30,000+ worldwide membership of high tech professionals. Prior to SugarCRM, he was responsible for strategic alliances at Cisco WebEx.
Erin Fetsko
Technical Product Evangelist, SugarCRM Inc.
One part Technical Evangelist, one part Solution Consultant, and one part Sales Enabler, in this role, Erin Fetsko leads customers through the often complex roadways of CRM implementations. Ms. Fetsko employs agile programming methodology to assure rapid 90-day success sprints. Ms. Fetsko assists customers and partners along an “Epic Journey” with a focus on solving real measurable business problems rather than feature and function checklists.
Freddy Soh
Project Director, iZeno
Freddy is a veteran in open source solutions. He is currently the Project Director in iZeno.
In this appointment, he is responsible for management and development of medium term capabilities in technologies related to open source applications. He also leads the company’s SugarCRM development team and had deployed numerous CRM projects.
He graduated with a First Class Honors in Electronic and Electrical Engineering from the University of Surrey in 1999 and a Master degree from National University of Singapore in 2003. He has both industrial and academic research experiences. In industry, he started off his career as a System Application Engineer in Woodward Governor in Singapore and received a scholarship from Woodward Governor UK to study and work in UK. In academia, he worked as a senior researcher in Institute for Infocomm Research (I2R), a member of the Agency for Science, Technology and Research (A*STAR) family.
