Tripp Commons,
UW Madison Memorial Union
800 Langdon Street
Madison, WI 53706
Parking at the Union
Driving Directions
Women make more than 80% of all consumer purchases for their households, control over 50% of the total wealth in America, and give to more than twice as many charitable organizations as men do. The current economic climate encourages both for-profit and not-for-profit organizations to view their marketing and development activities through new lenses. Women are a growing important segment of the donor population.
Join us as we increase understanding of the motivations and marketing principles behind women’s giving and provide action items for participants to implement. This workshop will provide insight to improve development and marketing efforts to reach women of different marital status, sources of income, and generations by looking at philanthropy through a gender lens.
Featuring leading experts on women’s philanthropy and marketing to women, including:
Co-author of The She Spot: Why Women are the Market for Changing the World and How to Reach Them (Berrett-Koehler, 2008) and partner and Chief Change Officer at Fenton, the largest public interest communications firm in the country.
8:00 – 8:30 Registration, networking & continental breakfast
8:30 – 8:45 Welcome
Jenni Collins, Chapter President, AFP Greater Madison
8:45 – 9:30 Donor Panel: Sharing Our Passion for Philanthropy
Moderator: Brennan Nardi, Editor, Madison Magazine
Panel: Anna & Andy Burish, Mary Burke, Dianne Christensen and Janet Lowei
9:30 – 10:00 Identify and Share Learnings from Panel
Facilitated table discussions
10:15 – 11:30 Interactive Exercises: Is Your Nonprofit ‘Gender Sensitive’?
Facilitator: Amy Overby, Vice President, Donor Relations, Madison Community Foundation
Case Studies: Red Cross, Henry Vilas Zoological Society, Agrace HospiceCare
12:30 – 2:45 Dr. Debra Mesch and Lisa Witter
3:00 – 3:45 Discussion on Mesch/Witter Content Main Lounge
Facilitator: Martha Taylor
3:45 – 4:15 Report out on learnings/take aways Main Lounge
Facilitator: Martha Taylor
4:15 – 4:30 Close Main Lounge
Jenni Collins
4:30 Adjourn to the Terrace for ice cream and cocktails
AFP Members: Click here to apply for 1 of 4 full scholarships to this workshop!