Gender & Generosity

A one-day educational workshop for fund development and marketing professionals



Tuesday June 26, 2012
from 8:00 AM - 4:30 PM
Morning session:
8:00 - 11:30
Lunch: 11:30 - 12:30
Afternoon session:
 12:30 - 4:30

Afterward, join us for ice cream & cocktails on the Terrace!

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Tami M. Belden
AFP Greater Madison Chapter Administrator 
Association of Fundraising Professionals 
A lively and inspirational one-day workshop to explore, understand, and apply the motivations and marketing principles behind philanthropy based on gender. Sessions will include a panel discussion by donors who share their passion for philanthropy, interactive exercises examining whether your organization is gender sensitive, and presentations by leading experts on women’s philanthropy and marketing to women. Nonprofit leaders, fund development professionals, and marketers are especially encouraged to attend.Please join us!

Women make more than 80% of all consumer purchases for their households, control over 50% of the total wealth in America, and give to more than twice as many charitable organizations as men do. The current economic climate encourages both for-profit and not-for-profit organizations to view their marketing and development activities through new lenses. Women are a growing important segment of the donor population.

Join us as we increase understanding of the motivations and marketing principles behind women’s giving and provide action items for participants to implement. This workshop will provide insight to improve development and marketing efforts to reach women of different marital status, sources of income, and generations by looking at philanthropy through a gender lens.

Featuring leading experts on women’s philanthropy and marketing to women, including:

Dr. Debra Mesch

Director of the Women’s Philanthropy Institute at the Center on Philanthropy, Professor of Public and Nonprofit Management in the School of Public and Environmental Affairs, and Professor of Philanthropic Studies at Indiana University.

Lisa Witter

Co-author of The She Spot: Why Women are the Market for Changing the World and How to Reach Them (Berrett-Koehler, 2008) and partner and Chief Change Officer at Fenton, the largest public interest communications firm in the country.

Martha Taylor

Martha Taylor

Co-founder of the Women’s Philanthropy Institute, vice president at the University of Wisconsin Foundation, and member of the Madison Community Foundation Board of Governors.

Schedule overview

(All activities in Tripp Commons unless otherwise specified)


8:00 – 8:30 Registration, networking & continental breakfast

8:30 – 8:45 Welcome
Jenni Collins, Chapter President, AFP Greater Madison

8:45 – 9:30 Donor Panel: Sharing Our Passion for Philanthropy
Moderator: Brennan Nardi, Editor, Madison Magazine
Panel: Anna & Andy Burish, Mary Burke, Dianne Christensen and Janet Lowei

9:30 – 10:00 Identify and Share Learnings from Panel
Facilitated table discussions

10:00 – 10:15 Break

10:15 – 11:30 Interactive Exercises: Is Your Nonprofit ‘Gender Sensitive’?
Facilitator: Amy Overby, Vice President, Donor Relations, Madison Community Foundation
Case Studies: Red Cross, Henry Vilas Zoological Society, Agrace HospiceCare

11:30 – 12:30 Lunch (salad buffet)     Main Lounge


12:30 – 2:45 Dr. Debra Mesch and Lisa Witter

2:45 – 3:00 Break & snack

3:00 – 3:45 Discussion on Mesch/Witter Content      Main Lounge
Facilitator: Martha Taylor

3:45 – 4:15 Report out on learnings/take aways      Main Lounge
Facilitator: Martha Taylor

4:15 – 4:30 Close      Main Lounge
Jenni Collins

4:30 Adjourn to the Terrace for ice cream and cocktails

Register Now!

AFP Members: Click here to apply for 1 of 4 full scholarships to this workshop!

UW Foundation