This five-day Master course combines both the Essential and Advanced courses into one week. From the moment you arrive, your experience will be hands-on and personalized to you and your classmates. Through demonstrations of common situations, and practical approaches to your own Internet marketing hurdles, we work right alongside you to ensure your full comprehension of the workshop materials.
Once you have completed this course, you will receive official certification from our program, and leave with a firm grasp of how to successfully connect to your customers through the Internet.
By the end of Day 1, you will have a good grasp on how to perform Keyword Research and how to work with your content in the correct sequence of operations for maximum impact. You will have a good understanding of current on-site influences, as well as step-by-step methodology.
The day's lessons will include:
In addition, you will receive direct coaching from the program directors on your own web pages in order to address your personal questions and concerns, concluding in an evaluation benchmarking your progress.
By the end of Day 2, you will thoroughly understand how to optimize your pages manually by using our 6-step system. You will know which search engines and directories should be focused on for the best results, how to build link reputation and popularity, along with an awareness of all the ways to avoid being penalized accidently.
The day's lessons will include:
In addition, each attendee gets a new "working tool" in the form of a Prioritized SEO Action Plan, designed to easily capture dozens of points for future reference, and to ensure that students maximize the value of their training and information retention.
By the end of Day 3, you will have a grasp of many more techniques that you can apply in highly competitive markets, as you learn Advanced Keyword Forensics and how to tap into behavioral trends based on the last 90 days of search activity. You will understand how to tap into search engine trends that 90% of other Webmasters miss.
The day's lessons will include:
In addition, each participant will have their site reviewed and at the end of the day, everyone will receive a written SEO Priority Action Plan.
By the end of Day 4, you will have added to your arsenal of Advanced Skills, including how to use Google Analytics, how to deal with technical issues, and multivariate reporting of the most complex nature.
The day's lessons will include:
Each attendee will get their site reviewed again by our team of experts, followed by group brainstorming to develop new ideas for visibility and exposure. The day will end with another evaluation and the answering of all questions.
By the end of Day 5, the entire workshop comes together and you will understand both the theoretical and practical ways of optimizing a web page with the least possible amount of steps. You will then be prepared to compete in a highly competitive market, while eliminating all the guess work.
The day's lessons include:
Advanced Competitive Intelligence will blow away many of the myths and misunderstandings of older, out-dated approaches. This session will teach the student new ways to make solid judgment calls and understand how to perform accurate opportunity analysis as well as threat analysis to protect yourself, once you are at the top.
The student will finish this course understanding exactly how and why the search engines are "grading on a curve" and how you can benefit (without having a team of mathematicians working for you.)
Even once you complete this intensive, 5-day SEO Workshop and you have earned your official SEO Certification, you'll be equipped with all of the exceptional skills and knowledge you need to immediately begin increasing business.
But don't forget, even after it's over there is still more for you yet for ongoing support including our exclusive 6-month mentoring program!