Ginger Conlon 


Wednesday July 18, 2012 from 1:00 PM to 5:00 PM EDT

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2 Penn Plaza
22nd Floor
New York, NY 10121

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2012 Digital Bootcamp - New York Chapter

Online registration is now closed, but feel free to call New York Chapter President Ginger Conlon at 917-378-1880 to reserve your seat.

Mark your calendars! ASBPE is continuing its 2012 Digital Bootcamp series with a half-day event in New York City on July 18, 2012. The event will include four hours of hands-on training for writers, editors, directors and more. The Boot Camp series is a modification of ASBPE's National Conference and will be held in four cities throughout 2012, each for a half-day workshop. The Chicago Bootcamp was held in April, and upcoming cities include Kansas City (Sept. 7) and Boston (Sept. 21).

If you register by July 13th, you'll save $25 off your registration fees! So register today.

ASBPE Digital Bootcamp 

Bootcamp Agenda: July 18, 2012—New York City

12:30-1pm — Arrival and registration
1-1:15pm — President's welcome
1:15-2pm — Navigating the Permeable Wall Between Editorial and Sales
2-2:45pm — Taking Your Publication Mobile
2:45-3pm — Break
3-3:45pm — Quality Versus Searchability
3:45-4:45pm — Social Media Strategies That Work
4:45-5pm — Wrap-up 

6-9pm — Annual ASBPE regional awards dinner (NOTE: Requires separate registration (click here). Will be held off-site at Trattoria Dopo Teatro, 125 W. 44th St., New York)

The topics addressed during this valuable half-day training session will include:

Navigating the Permeable Wall Between Editorial and Sales
More and more, editors are being asked to moderate sponsored webinars, contribute editorial to support advertorial content, host contests for advertisers, contribute content to advertisers’ blog, and post sponsored content with editorial content in ways that make it difficult to tell the difference between the two. ASBPE Ethics Committee Chairman Howard Rauch and McGraw-Hill Editor Tom Sawyer will discuss how to balance editorial and advertorial in this increasingly “blended” environment. Bring your pressing issues for discussion during the session.

Taking Your Publication Mobile
The steady increase in mobile adoption has publishers scrambling to “go mobile.” In this session, Charity Delich, marketing and PR manager for strategy+business, and Vincent Ryan, deputy editor of online and mobile for CFO, will address what skills, technologies, and processes are needed to support your mobile efforts—including determining what trade-offs might be required between mobile and other content delivery channels. They'll also discuss:

  • An overview of strategy+business and CFO's mobile strategies
  • Types of content that should go in your app edition
  • Pros and cons of free versus paid app content and how to build revenue streams on mobile
  • Factors you should consider when selecting a mobile platform and an app vendor
  • How to manage mobile efforts with a small team

Quality Versus Searchability
We all want our content found. But we can’t let quality suffer at the hands of SEO optimization. Rob Flaherty, Director of Interactive Media at Summit Business Media, and Prescott Shibles, CEO and Publisher of Vital Business Media, will share examples of writing for the web that balances quality and creativity with searchability. He'll discuss:

  • How search engines work and how Google sees our content
  • Thinking of search as findability and why findability matters on the web
  • What SEO means for editors and journalists
  • The concept of microcontent
  • The importance of writing for humans, not robots—and why this is not at odds with SEO

Social Media Strategies That Work
Social media has brought publications new and exciting ways to connect with readers. It’s also brought its share of challenges: creating the right strategy, allotting staff time, getting buy-in, and more. Speakers Dan Blank, founder of We Grow Media,  and Allison Schiff, web editor at Direct Marketing News, will share their best practices for setting and executing a social media strategy that aligns with and supports editorial and business goals.

Questions? Please email us at

Follow or participate in the event on Twitter at #asbpebootcamp

About the speakers:

Howard RauchHoward Rauch is chair of ASBPE's ethics committee and president of Editorial Solutions Inc., which provides editorial management consulting services to business magazine publishers. Before launching Editorial Solutions, he spent 21 years Gralla Pulbications, the last 13 as VP/editorial director. Howard has received ASBPE's Lifetime Achievement Award.


Tom SawyerTom Sawyer is a senior editor at McGraw-Hill's Engineering News-Record, a weekly print magazine and online news source for the U.S. and international construction industry. Tom is based in ENR's New York office and specializes in covering information technology advances that serve the construction industry, as well as in breaking news.



Charity DelichCharity Delich joined strategy+business magazine, which is published by the global management consulting firm Booz & Company, in 2010.  In her role as marketing and PR manager, she is responsible for leading s+b’s digital and emerging media strategies, including the magazine’s transition into mobile and other content delivery channels.  Charity is also responsible for heading up the magazine’s PR strategy around digital promotions, social media marketing, content distribution, brand reputation management, and online buzz tracking and analytics. 


Rob FlahertyRob Flaherty is a NY-based web designer and developer focused on editorial product design. Rob has been building websites for over 10 years and has spent the last five working in the B2B publishing space. Currently director of interactive media at Summit Business Media, Rob has also worked at WiesnerMedia and Wicks Business Information. Rob writes about user experience and front-end development on his blog,


Vincent RyanVincent Ryan is deputy editor of online and mobile for CFO and covers banking and capital markets for He has 24 years of experience reporting and writing on corporate finance, banking, marketing, and information technology for magazines such as PC/ComputingUpside, and Telephony. He has won feature-writing and editing awards from the American Society of Business Publication Editors.



Prescott ShiblesSince 1999, Prescott Shibles has been an active participant in the reinvention of media for the Web. He has been called a product development guru, a digital media innovator and a member of min's "digital hotlist." From 2003 until 2008, Prescott led the digital media division of Primedia Business, Prism Business Media and Penton Media, growing the division from 8 team members to 147, while revenues grew at a compound annual growth rate of more than 50%. Today, Prescott runs Vital Business Media, whose premier product is eMedia Vitals reaches more than 22,000 magazine and newspaper professionals and is the official digital, social and mobile media content provider for American Business Media (ABM), MPA – the Association of Magazine Media, and The International Federation of the Periodical Press (FIPP). eMedia Vitals was recognized as a top 20 content marketing site by Junta42 and was hailed as a “must-read” for hyperlocal publishers by PBS Media Shift.


Dan BlankDan Blank is the founder of We Grow Media, an online media consulting & training company. Dan works with writers, authors, editors, & journalists to build their online media & marketing skills and engage their communities in fun and meaningful ways. 

For a decade, Dan has worked as director of content strategy and development for Reed Business Information, a B2B publisher and media company. In this role, he created engaging content and community working with editors and bloggers across 50-plus brands.


Allison SchiffAllison Schiff is web editor at Direct Marketing News, where, as her title denotes, she edits the Web. She also handles the brand’s social presence and covers the creative campaign beat. Back in the day, Allison attended grad school for journalism in Dublin, Ireland, which she loved.


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