Making the Right Decision with the World Watching
In today’s world we are connected electronically almost 24 hours a day. Facebook, Twitter, LinkedIn and YouTube are a way of life. With so much instantaneous information in our personal and professional lives, this can present unique and challenging decision-making issues for the public relations professional. How do you know you are making the best decisions as a PR practitioner and following the guidelines of the industry?
Join the Charlotte PRSA Chapter on Wednesday, June 27, as we welcome George Johnson, APR, Fellow PRSA, one of the South’s leading public relations professionals. George will lead an interactive group discussion on following PRSA’s best practices with integrity and transparency, while being responsive to external and internal customers in a fast-paced, 2.0 work environment. He will also take us through two recent examples of what worked well for a company and what left us talking for months when information was mishandled.
George was Vice President of Public Relations & Public Affairs for BlueCross BlueShield of South Carolina for 32 years. He established and managed South Carolina’s largest in-house, full-service public relations and advertising agency, and was corporate officer of the company’s communications, government relations and corporate reputation activities. In early 2005, he became senior executive for the BlueCross BlueShield of South Carolina Foundation, which he founded.
A member of the Public Relations Society of America since 1972, George was accredited (APR) in 1984 and elected to the Society’s elite College of Fellows in 1996. He currently serves as Ethics Officer for the South Carolina chapter. George received his MA from the College of Journalism and Mass Communications of the University of South Carolina in 1996. He serves as an adjunct instructor at the University of South Carolina where he specializes in public relations courses for seniors, and also teaches survey of mass media and media writing courses.Networking begins at 11:30 a.m., lunch at 12 and the program begins shortly after. The cost is $25 for PRSA Charlotte members, $35 for non-members and $15 for students.