Every day amazing products fail, qualified candidates don’t get hired and world changing ideas die. The fact is, having the best resume or the strongest feature list doesn’t always guarantee success. Welcome to the world of Likeonomics, where deals are made on golf courses, likeability often trumps competence, and the most important skill anyone can learn is how to build deeper and more trusted personal relationships.
Author and expert, Rohit Bhargava (@rohitbhargava) is a marketing expert focused on helping companies bring more humanity back to their businesses.
He helped found the world's largest team of social media strategists at Ogilvy and teaches global marketing at Georgetown University. Critics are saying his newest book is a fascinating look at the unexpected science and power of likeability to sway our beliefs and decision making. WWPR is hosting a unique opportunity to live dialogue with Rohit - tapping his expertise in the PR industry as well as the business field. His WWPR keynote will share real stories of likeability empowering you to change your life and career through likeability.
Event attendees will receive a copy of Likeonomics. Register today – seats are limited!
The DC IdeaCurator
In addition to his keynote address, Rohit will provide the opportunity for three female entrePReneurs to pitch their business or your entrepreneurial client's idea live! Those with a great business just getting off the ground or still in the idea phase are given the opportunity to bring their idea in front of an entrepreneur, global PR strategist, expert, TED speaker and author. The three selected entrePReneurs will have the opportunity to receive live feedback and guidance from Rohit and will be featured as part of his new book Likeconomics in the StoryBook section, among other great rewards and press buzz!
If you are interested in pitching an idea to Rohit, sign up here! (Don’t forget to register for the event as well!)
Thanks to our sponsor and partners!
We hope to see you on June 26!