Pay Per Click Club                       July ThinkTank

Understanding Google Analytics

Contact:

Meaghan McCann 
Search Ad Marketing 
meaghan@searchwithsam.com 
734-620-8242 

When

Tuesday July 10, 2012 from 6:00 PM to 9:00 PM EDT

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Where

Eastern Michigan University - Livonia 
38777 Six Mile Road
Suite 410/411
Livonia, MI 48152

 
Driving Directions 
Google Analytics

Websites:  We all think that once we get one up we can sit back and wait for a flood of business to come rushing through our pages.  That never happens.

Websites:  We all think when people find ours, they'll love our stuff as much as we do and hang on to every word written there.  That never happens.

Websites:  We all think that our visitors come from the same source and follow a logical path.  That doesn't happen, either.

What does happen, exactly?  Google Analytics can tell you.  Any website can and should have Google Analytics installed.  Every website owner should have at least basic knowledge of how to use this tool and what all the data means.

 Bud Gibson
          Bud Gibson

P2C2 is pleased to host guest speaker, Bud Gibson. Bud Gibson is a professor of Computer Information Systems at Eastern Michigan University's College of Business where he developed the applied program in search marketing and web analytics. He is currently developing applications that use the social cloud to enhance university instruction.

Bud has a PhD from Carnegie-Mellon University, an MBA from the Wharton School, and a BS from Georgetown University. His international business experience spans North America, Europe, Africa, and Asia.  While Bud's education and experience is extensive, he maintains the ability to break complex topics down into terms a non technical audience can easilly understand and apply. 
At the July P2C2 meeting you will learn:
  • How to use Google Analytics to understand your users
  • How to run reports that are practical
  • How to understand the data mined
  • How to make changes to improve a user's experience
  • More
Who Should Attend: Entrepreneurs, business owners and professionals who are serious about putting pay per click advertising to work for them.  And baby lovers!

 

Agenda:

  • 6:00 – Introductions
  • 6:30 – Digital News, Show & Tell
  • 7:00 – Networking and light dinner
  • 7:30 – Google Analytics Training

Register NOW - Click the link below!
Seating is limited so don’t delay, reserve your seat TODAY!!!
 

Pay Per Click Club (P2C2), a monthly "ThinkTank", has been developed to help business owners, entrepreneurs and professionals effectively use Internet advertising.  This group is for newbies and seasoned Pay Per Click (PPC) users alike. Our purpose is to train, coach, encourage and support you on your journey to develop and maintain successful PPC campaigns across all search engines. Our primary focus will be on the Google AdWords and Facebook programs. Pay Per Click Club meets on the 1st Tuesday of each month. For more information on Pay Per Click Club, please visit http://www.payperclickclub.com/

Search Ad Marketing (SAM), Pay Per Click Club is brought to you by Search Ad Marketing, a done-for-you pay per click service company committed to helping Michigan based business owners advertise effectively and improve the return on their advertising investment.  For more information on Search Ad Marketing, please visit http://www.searchwithsam.com/