Contact:
Grant EastonSacramento SCORE
info@sacscore.org
916 635 9085
321: Internet Marketing
Description:
This workshop is specifically directed at the use of the Internet as a component of your marketing efforts. Whether you are starting a business or want to enhance sales for your existing business, an Internet marketing strategy is necessary to compete in today's business environment.The workshop will be presented in a highly interactive fashion - the instructors will provide material and information to encourage attendee involvement and maximize learning. Topics to be covered include:
- What is the Internet and how it came about
- How to get your business online
- Use of Search Engine Optimization and Search Engine
- Advertising to increase sales
- How to communicate with potential customers - both on-line and off-line
- How to employ web-based strategies to compete and win
- Ways to measure the effectiveness of your Internet strategy
- Adjusting your Internet strategy for changing conditions
