Claire Sehringer 
Johnston Company 
781-862-7595, ext. 2 


Wednesday November 7, 2012 from 5:30 PM to 8:30 PM EST

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Element Hotel 
727 Marrett Rd.
Lexington, MA 02421

Driving Directions 

Event Cost


CEO Gathering and Dinner       $340.00


Please note:

Attend multiple events and save:

We’ll rebate $100 for each gathering above one that anyone attends in 2012, if requested.

Cancellation policy:

Cancellations up to 14 days before the event are refunded 90% or applied in full to future events.

Cancellations up to 7 days before the event are refunded 50% or applied in full to future events.

Cancellations within 7 days before the event are not refunded.

November 7, 2012: 
Everyone Demands the CEO's Attention...Now What?

Johnston Co. CEO Gathering with Pete Lescoe, Founder and CEO of Food Should Taste Good

Jim Johnston will lead a peer-to-peer discussion with CEOs of small and medium sized companies in New England. He will be joined by Food Should Taste Good's Founder and CEO, Pete Lescoe.

Only CEOs attend. This is an opportunity for a candid, productive discussion among peers.

Discussion Questions:

  • I’m surrounded by people with their own agendas: sales, marketing, production, R&D, finance, investors, lenders, customers, vendors, the press.
  • How do I optimize the big picture when each of these players around me aims to maximize just one agenda?
  • Can I make each person think I put him first and favor his view? Should I try?
  • Which people and functions should I give more time and attention to? Which ones should get less, or none?
  • When have I paid too much attention to someone and regretted it?
  • What’s a good number of direct reports and why?
  • What are some methods for making a little bit of time and attention go a long way?

About Pete Lescoe:

Pete Lescoe founded Food Should Taste Good (Needham, MA) in 2006 with the goal of making a unique new snack with great taste, healthy ingredients, and sophisticated flavor–the qualities he is most passionate about in food. Today, Food Should Taste Good has grown to become one of the largest natural snack brands in the U.S., and makes natural tortilla chips in a variety of distinct flavors such as Sweet Potato, Lime, Olive, Chocolate, Multigrain, and Jalapeno. Food Should Taste Good’s product portfolio also includes kettle cooked sweet potato chips and other natural snacks.

Food Should Taste Good was recently acquired by General Mills. Lescoe will continue with the business as creative director. “I’m proud of the rapid growth and success Food Should Taste Good has achieved, and I look forward to working with Small Planet Foods and General Mills to continue this momentum,” said Lescoe.

Visit www.JohnstonCompany.com or Contact ClaireS@JohnstonCompany.com for more information.