Marketing for Smarties 

If you market it, they WILL come!

Only dummies forget to market their business!  Join instructor Valorie Henderson for this two-hour class to learn the importance of determining your target audience, identfying your niche and promoting your image, and how knowing the strengths and weaknesses of your business can indicate your success.  Internet and social media marketing will also be covered along with how to develop consistent and affective collateral materials.

INSTRUCTOR:  Valorie Henderson has over 25 yrs. of experience in marketing and promotion with regional organizations such as Speed Art Museum and the Indianapolis Children’s Museum.  She owns and operates her own fiber arts studio on a national and international level.  She currently works with the Kentucky SBDC and prior to that served as the business development director for the Kentucky Arts Council in Frankfort.  She holds a B.A. from Berea College and an M.F.A. from Miami University.  Her primary interest is helping small business owners understand how to grow their revenue stream.