Contact:
SCORE Atlanta
scoreatlanta@joimail.com
Where
SBA Georgia District OfficeSCORE Atlanta
233 Peachtree Street, NE
Harris Tower, Suite 1900
Atlanta, GA 30303
Driving Directions
Parking in downtown Atlanta can be difficult and expensive. We encourage you to use MARTA.
Arriving by MARTA:
Transit to the Peachtree Center station on the North line. At the Peachtree Center Station exit on the John Portman Street end. The signs inside station will point to the Hyatt Regency Hotel. Take the East escalator up to the street. Once outside you will be facing Peachtree Street. Turning quick right make a U turn from the escalator and follow the walkway between the station entrance and office building until it dead ends at Harris Tower. The Harris Tower is about 250 feet from Peachtree Street. We are on the 19th floor in the Small Business Administration office.
From the North:
Take I-75/85 S to exit 249A Courtland Street. Turn right on Courtland Street and make a right at the first intersection, Baker Street . Continue on Baker, crossing Peachtree Street (the Hyatt Regency Hotel will be on your left) and park in either of the parking lots on the right side. Walk back up to Peachtree Street and cross to the Hyatt Regency side. Walk one block south (towards downtown) and you will come to John Portman Street. Cross over John Portman Street and continue a few steps south on Peachtree. As soon as you pass the Bank you will come to a long partially covered walkway on your left (between the building and the Marta entrance). Take the walkway until it dead ends at the Harris Tower about 250 feet from Peachtree Street. We are on the 19th floor in the Small Business Administration office.
From the South:
Take I-75/85 North to exit 249B Peachtree Street . Turn right on to Peachtree and go three traffic lights to Baker Street . Turn right on Baker and follow the previous directions.
From the East:
Take I-20 west to I-75/85 north exiting at 249B Peachtree Street and follow the previous directions.
From the West:
Take I-20 east to I-75/85 north and follow the previous directions.
SimpleSTEPS to Start a Business - Module-4 (Financial)
The fee to attend this Module as a standalone workshop is $50.
You can register for the complete series for a total fee of $125
Register for the complete series in Module 2.
ABOUT the Workshop
Session 2: Business Concept
The second workshop focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept workshop, you are able to: identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.
Session 3: Marketing Plan
The third workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.
Session 4: Financial Projections
The fourth workshop uses exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.
Session 5: Funding Sources and Next Steps
The final workshop offers information on how to finance your small business. In this session, discussions include sources of funds, accounting the six C's of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merits of business plans and loan application. At the end of the series, you have all of the tools necessary to decide whether or not to launch your small business.
Fee is $125 per person for the entire series
ABOUT the Instructor
A SCORE Atlanta volunteer will teach this workshop.
SCHEDULE
Modules 2-5 of SimpleSTEPS™ will generally be taught on four(4) consecutive
weeks.
The fee to attend this Module as a standalone workshop is $50.
You can register for the complete series for a total fee of $125
Register for the complete series in Module 2.
Register Now!
for this one workshop
Register here for this one workshop - Fee is $50
DO NOT register if you have already enrolled and paid for the complete Module 2-4 series. Registration is automatic.
You can register for the complete series for a total fee of $125
Register for the complete series in Module 2