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Megan Clark 
International Carwash Association 


Thursday September 27, 2012 at 6:00 PM CDT
Friday September 28, 2012 at 2:00 PM CDT

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Omni Chicago Hotel 
676 N Michigan Avenue
Chicago, IL 60611

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The Car Wash Retailing SummitTM brings together ICA members who are business leaders in the owner-operator and convenience/petroleum retailing segments for expert economic analysis and the latest in car wash consumer research.

We've focused the program at the summit to provide you with targeted learning to help you continue to improve and grow your business.

Get the complete itinerary.


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Hotel Reservations (Reservations may be made with Megan Clark at
Omni Chicago Hotel
676 N Michigan Avenue
Chicago, IL 60611


Session 1: Jeff Dietrich presents economic insights

Dr. D. Jeff Dietrich, senior analyst for the Institute for Trend Research, will share up-to-date information on where the economy is headed and what that direction means for your business.

At the Institute, Jeff provides insight, analysis and support for companies throughout the US and Canada, assisting the companies through the phases of the business cycle. His knowledge of business cycle changes combined with his ability to effectively communicate the need for action makes his speaking style informative, engaging and entertaining. 

More than 30 years of public speaking experience before large and small groups enables Jeff to bring the often confusing maze of economic information into sharper focus that results in practical business application.

Session 2: Today’s Car Wash Customer – New Research from ICA

We presented new consumer research to a standing-room only audience at the 2012 Car Wash Show. We know you still have questions, so join us as we hear from Bob Klein at Blue Chip Marketing, as he recaps the data and helps understand today's car wash customer. How often are consumers washing their cars? Are they washing at a professional car wash? What motivates customers to wash more often? What prevents them from doing so? Who is most likely to get a professional car wash on a frequent basis? This session, presented by the firm that conducted the consumer study, will answer these and many other questions – and talk about what those answers mean for your business.