Get it right!

Numbers are a crucial piece to the equation when it comes to PR campaigns. During the August PRSA lunch, Ron Wasserstein of the American Statistical Association will share tips and tools that will help PR pros understand the value of statistics in communications programs and what they convey.

In 2011 PRSA national and ASA teamed up to develop the Statistics Best Practices Guide for Public Relations. Ron will speak to the collaboration of PRSA and ASA, as well as provide insight into how to use the guide as a tool to assist your PR campaigns. 

Date and time: August 22, 2012 from 11:30 a.m. to 1 p.m.

Cost: $20 for PRSA, AD2 and AMA members; $15 for students; $30 for non-members. Lunch is included.

Register by clicking that "Register Now!" button below.