Making the Grade: PR Lessons from Higher Education 

Media cultivators. Social media mavens. Web communications gurus. Content generators. Strategic thinkers. Tactical magicians. College communications and public relations offices are called upon to engage a variety of audiences, from prospective students to the media, in many ways and using both traditional and new media tools. Join our panel of higher education PR practitioners to hear lessons, tips and practices that are valuable across the PR field.

Panelists:
Gil Chorbajian, Executive Director, Marketing and Communication, Albany College of Pharmacy and Health Sciences
Dennis Kennedy, Executive Director, Communication & Marketing, Hudson Valley Community College
Mike Lesczinski, Public Relations Manager, Excelsior College
Allison Maloney Turcio, Associate Director of E-Communications, Siena College

Moderator:
Jennifer Miller, Director of Communications, Commission on Independent Colleges and Universities (cIcu)