Pat Gray 


Friday January 25, 2013 at 9:00 AM PST
Sunday January 27, 2013 at 5:00 PM PST

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The Westin San Francisco Airport 
One Old Bayshoire Highweay
Millbrae, CA 94030

Driving Directions 

AICI SFBA Education Days 2013 

AICI SFBA Chapter 2013 Speakers and Learning Outcomes


Jan. 25, 2013, 9:00-12.30  .3 CEU Valerie Berset-Price, AICI FLC  “Bridging the Cultural Gap”

  • Identify the seven cultural dimensions that come to play when people engage across cultures.
  • Discuss how to apply these when dealing with clients who come from different cultures
  • Provide consultants with the tools to modify their language, expectations, and delivery.
  •  How consultants can position themselves to build trust among people who may not share the same frame of references or cultural values. 


Jan 25, 2013, 1:30-5:00  ,3 CEU Alyce Parsons, AICI CIP  “Great Style at Any Age”

  • Identify strategies to successfully market to both a younger and older client base. 
  • Give examples of role models who exemplify the styles and trends of each decade.
  • Name the five Spring 2013 fashion trends that are most relevant for each Universal Style‚ and decade. 
  • Identify key ways that an individual’s style and body type influences self-image.


Jan. 26, 2013, 9:00-12:30  .3 CEU  Diana Olson, AICI CIP   “Handshakes to Linked-In: Do’s and Don’ts of Business Etiquette & Civility”

  • Practice Civility and Rapport in Communication Skills
  • Understand Correct Social and Business Introductions
  • Embrace "25 Rules of Considerate Conduct"


Jan. 26, 2013, 1:30-5:00  .3 CEU Christal Caladiao & Len Cook,  “Behind the Scenes –LookingYour Best On-Camera”

  • Analyze makeup needs for color and black & white photography
  • Compare makeup applications for HD, natural, and studio lighting.
  • Identify how to prepare for a photo shoot and work with the photographer.


Jan. 27, 2013, 9:00-12:30  .3 CEU Caterina Rando  “Business Breakthrough – How to Double or Triple Your Image Business Revenue in 60-90 Days”

  • Discover how to leverage your time and maximize your operations and marketing efforts for a greater return.
  • Uncover the three biggest mistakes made in the first five years and how to avoid them.
  • Identify the seven key strategies used by industry experts that have all the business they want.

Jan. 27, 2013 1:30-5:00 Alicia Keshishian  “Color Impact – Liberating Your Use of Color”     

  • Define how color has emotional and physical impact  
  • Describe color trend development
  • Demonstrate how to integrate color trends into client consultations  
  • Demonstrate more fluid use of color