PWAC Toronto ChapterGet Started in
Public Relations Writing



Kim Lear, VP Professional Development, PWAC Toronto Chapter 


Tuesday October 23, 2012 from 7:00 PM to 9:00 PM EDT

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Miles Nadal Jewish Community Centre, Room R318 
750 Spadina Avenue
Toronto, ON M5S 2J2

Driving Directions 

Have you ever considered writing press releases, backgrounders, company profiles, factsheets and annual reports? These are just some of the public relations materials that companies and non-profits hire freelancers to do.

Tuesday, October 23, 2012

Experienced corporate writers will discuss:

  • what organizations need
  • the difference between PR and marketing
  • how to break in and land your first clients


Alix EdmistonAlix Edmiston is president of AE Public Relations. As a former journalist, internationally accredited business communicator (ABC) and published author, she brings a unique perspective to business communication. For over 20 years, Alix has been providing communications counsel to leading organizations in the financial services industry. She’s the author of the book Confessions from the Cubicle, a humorous primer for young women entering the work world. Alix’s writing has appeared in The Globe and Mail, National Post, Financial Post and the Toronto Star, and on CBC Radio.

Virve Tremblay

Virve Tremblay is director of communications for NCR, a global technology company with 24,000 employees in 100 countries. She brings more than 25 years of experience in international communications to this role. Virve’s experience encompasses advertising, public relations, marketing, internal communication and executive support. She has managed integrated marketing programs for AT&T/NCR at the country and region level, and developed a global network of in-house PR professionals and contract writers for both NCR and Teradata.

Susan CrossmanSusan Crossman is the owner and freelance copywriter at Crossman Communications. She worked for three years as a media relations officer for the Ontario Ministry of Health, which entailed researching and writing press releases, speeches and the minister’s briefing notes for Question Period with the media. Susan now works with multi-national corporations and non-profits in different sectors. Her services include speechwriting, sponsor communications, press and event materials, press releases, backgrounders, newsletters, blog posts and more.


Register Now!

FREE for PWAC members and students (please register online; students, please show proof of academic enrollment at the door)
Members of associate writers’ groups $10 online registration (up to midnight before event) or $15 at the door
Non-members $15 online registration (up to midnight before event) or $20 at the door

Doors open at 6:30 p.m. Presentations begin at 7 p.m. and are followed by Q & A. Join us for Cheers with Peers networking at the nearby Madison Avenue Pub at 9 p.m. (Pay for your own cheers.)