IBM and NES Present                                               Big Data:  Why It is a Big Deal for Your Business 

Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been
created in the last two years alone. Additionally, 80% of all this new data is unstructured making it difficult to
analyze with traditional technologies.

While Big Data represents a challenge, it also offers an enormous opportunity to deliver new insights into
your business and your customers and to answer questions that were previously considered beyond your
reach. Until now, few methods existed to harvest this opportunity. Today, IBM’s Big Data platform leverages
leading-edge technologies to open the door to a world of possibilities.

The premier solution in IBM’s Big Data portfolio is Netezza. Netezza is a purpose-built, standards-based data
warehouse that architecturally integrates database, server and storage into a single, easy to manage system.

Netezza is designed for rapid analysis of data volumes into the petabytes, delivering 10-100X performance
improvements, at one third the cost of other options available from traditional database vendors.

Please join us for a breakfast seminar to discuss our Big Data strategy, and discover how your organization can gain a competitive advantage with IBM’s Big Data solutions.