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Tuesday November 27, 2012
3:00 PM - 6:00 PM

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The Event Center at Sonoma Mountain Village 
1100 Valley House Drive
Rohnert Park, CA 94928


This event is free to attend
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"Protect Your Brand: What Every Businessperson Should Know about Trademarks"

The North Bay iHub and the United States Patent and Trademark Office invite you to a special event for all business owners, aspiring entrepreneurs, and business advisors.  Speakers will be followed by Q&A and a networking reception with wine and hors d’oeuvres served.  Topics covered will include:

  • The differences between trademarks, copyrights and patents
  • Comparing between trademarks, domain names and business name registrations
  • The importance of selecting a strong mark
  • How to pick a trademark that won’t get you sued
  • How to pick a protectable trademark
  • Whether to hire a trademark attorney and how to select one
  • The trademark registration process
  • What to do if you get a "cease- and-desist" letter
  • How to avoid trademark scams
  • International trademark registration and enforcement issues



Craig Morris 
has been with the USPTO since 1983, currently as the Managing Attorney for Trademark Outreach in the Office of the Commissioner for Trademarks. For fourteen years prior, he was the Managing Attorney for the Trademark Electronic Application System, focusing on making the Trademark Operation a total e-government environment.

Carole Barrett is Senior Counsel in the intellectual property practice group of Arnold & Porter LLP, with over 30 years of experience in representing clients on intellectual property matters.  She has been recognized as one of the top trademark professionals in California by World Trademark Review and other publications. Button

SMBC, a 501(c)(3) nonprofit corporation, is the North Bay ’s first business incubator.  Our purpose is to assist entrepreneurs to create jobs and to promote sustainability and the socially relevant use of technologies for the betterment of our community and the world. Business incubators are one of the most effective and efficient means of creating jobs, and local jobs are the best way to reduce need in our local communities.

We can not maintain and expand our programs without your help! Please consider making a tax-deductible donation to SMBC today by clicking on the Donate Now button above.