Challenges and Opportunities for Small Businesses in Oregon and SW Washington
October 24, 2012
Location:
Holiday Inn Portland Airport
8439 NE Columbia Blvd
Portland, OR 97220
The MHCC Business Leaders Forum is a speaker series sponsored by the Small Business Development Center (SBDC). The forum provides a setting for locally recognized business leaders to engage in discussions and interact with local business owners, managers and entrepreneurs. The program enables the SBDC to create practical knowledge opportunities and explore current trends, issues and best practices in business management and entrepreneurship.
Program:
9:00 - 9:30 a.m. Registration and Networking
9:30 - 11:30 a.m. Marketing Seminar
11:45 - 1:00 p.m. Luncheon and Keynote Speaker
Fee: $35*
*Student Fee $25
Fee Includes Seminar and Business Luncheon
Business Luncheon Keynote Speaker:
Calvin Goings
SBA Pacific Northwest Administrator
U.S. Small Business Administration
Marketing Seminar:
Understanding How Marketing Can Sustain and Grow Your Business
It is essential to understand whether focusing on new customers is more profitable for the business than concentrating on keeping current customers. Upon completion of this session you’ll be able to identify and locate your target customers through: Demographics (census data), Psychographics (lifestyle data) and Geographic (location data) Linguistics (keyword analysis) and Behavioristics. This presentation will also cover the unique message you need to develop for these targeted customers and the use of traditional printed media (ads, brochures, ect.) and social media (Facebook, Twitter, etc.) to deliver this unique message to your targeted audience.
Jim Smith
Small Business Development Center Advisor