Engagement Marketing Series

SESSION 1: Leverage the Power of Email & Social Media Marketing

1 to 4 p.m. Wednesday, October 17

Discover hands-on, low-cost marketing tools that can help you forge strong relationships with your customers and boost your overall marketing program. You’ll learn how to drive more leads, referrals and repeat sales as you engage with your client and prospects. At this high-powered workshop, you’ll also learn how to:

• Gain insight on how to create WOW experiences for clients
• Entice clients and prospects to stay in touch
• Discover the power of email marketing
• Determine which social marketing platforms work best for your business
• Change the way you market your business

SESSION 2: Raise Your Visibility With Social Media Marketing Made Simple

1 to 4 p.m. Wednesday, October 24

In just a few short hours, this information-packed seminar will review the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing (including Facebook, Twitter, LinkedIn, Pinterest, Yelp!, TripAdvisor, FourSquare and Blogger). You’ll see real life examples of how other businesses and nonprofits utilize social media tools to build a following, share great content and information and grow through the network effect. You’ll also:

• Learn tips and best practices of each platform
• Evaluate each platform for best use for your business or organization
• Incorporate social media marketing into your business life without losing productivity
• Create and develop a social media plan and schedule
• Gain visibility, develop relationships and drive sales and engagement

SESSION 3: Create Exciting and Valuable Content for Your Website, Enewsletters and Social Media Platforms

1 to 4 p.m. Wednesday, November 7

In this hands-in workshop, you’ll learn from brand journalists and marketing strategists how to create informative content for your brand so that you can use your online presence to communicate your message and to stimulate action from prospects and customers. You don’t need to feel overwhelmed when drafting content for your website or blog, enewsletter or social media platforms. You’ll learn to:

• Decide on the best format, content and frequency for either your future or existing blog, email marketing campaign or social media posts
• Identify your audience and what they need to hear
• Develop a story around your brand
• Write persuasive and informative texts
• Create and develop a marketing plan and schedule

.