Join us for a FREE seminar!

The Power of E-Mail Marketing
Wednesday, November 14, 2012
8 am - 12 pm

 

8am - 9 am Networking session (coffee and donuts)
9am - 11 am The Power of E-Mail Marketing with Constant Contact
11am - 12 pm Delivering Value with E-Mail Content with ExhibitCraft

Q & A Session to follow
at
 
22 Riverview Drive
Wayne, NJ 07470
(973) 686-9393
http://exhibitcraftNJ.com

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Today, more than ever before, business success is measured by the strength of the relationships each business builds.

You'll learn how to build those relationships using easy, inexpensive and
highly effective email marketing!  We will explore the basics of what e-mail marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals.

Join us for this free seminar to:

• Learn e-mail marketing best practices and how easy it is to implement them.
• Adhere to the do’s and don’ts of e-mail marketing
• Create e-mail campaign strategies that are effective for your business
• Build your mailing list to include people who are truly interested in your message
• Write compelling subject lines and copy
• Interpret e-mail campaign results (open-rates, bounce-rates, click-thru rates, etc.)
• Develop targeted follow-up campaigns
• Successfully integrate your e-mail and social media marketing efforts

Come learn how to build strong relationships that will lead to more business and growth through the power of e-mail marketing.

At 11 am, join us for "Delivering Value with E-Mail Content," ExhibitCraft Marketing Manager, Vickie Siculiano, with tips and tricks for adding value to your own successful Constant Contact e-mail marketing campaign.

People actually read your emails…so it really matters what you have to say.  You have to say things that are compelling, make sense, and create a reason for your reader to leave the email to perform some action, like visit your website, signup for something, make a purchase, and come to your event.  Topics include:

• How to use a ‘voice’ to get your message out
• How to write and format email content
• How to write compelling subject lines
• How to use personalization in your message
• How to create an effective call to action

We'll take a look at how ExhibitCraft some of Constant Contact's built-in-tools for their e-mail marketing efforts.

Register Now!

 

About the Speakers:

Wendi Caplan-Carroll,
Sr. Regional Development Director for Business Development,
Constant Contact

 With over 20 years experience developing and implementing marketing strategies for businesses and organizations spanning a variety of industries, marketing expert Wendi-Caplan-Carroll provides coaching for small businesses and organizations on best practices of email and social media marketing. In her role at Constant Contact, Wendi uses her expertise to provide coaching for small businesses and organizations.Wendi is the Senior Regional Development Director for Business Development of Constant Contact for the New York Metro area.

A popular speaker and educator, Wendi delivers real-world tools and strategies that drive stellar results immediately!  And although the topics and strategies may be cutting edge, it doesn't take an interactive guru to "get it."  Wendi simplifies the information and provides essential basics, secrets, and shortcuts that make it easy for seminar attendees to get on their way fast.

Vickie Siculiano,
Marketing Manager, ExhibitCraft

 

With over 20 years of career experience in a wide variety of media outlets that include publishing, print, radio and the internet, Vickie Siculiano is Marketing Manager at ExhibitCraft. With a specialty in social media and SEO strategy, Vickie regularly produces multimedia content.  She helps companies and individuals build brand presence on Facebook, Twitter, LinkedIn, YouTube and more, and successfully uses e-mail marketing to tie it all together.

Raised in Brooklyn NY, Vickie holds a Bachelor’s Degree in Marketing from Baruch College, with a Masters Degree from Montclair State University.  Most recently, Vickie spoke at a social media panel discussion at Columbia University, and was published in The Journal of International Media Management.

Vickie is also a former jazz vocalist, bringing an understanding each unique audience need to build a successful show. When the curtains go up, you get one chance to “Make ‘em say WOW!”

About the Event:

This free seminar is being offered by ExhibitCraft in partnership with Constant Contact®, Inc. (NASDAQ: CTCT).

About Constant Contact®, Inc.


Constant Contact, Inc. is an online marketing company offering email marketing, social media marketing, online survey, and event marketing tools, primarily to small businesses, nonprofit organizations, and membership associations.  More than half a million small businesses, nonprofits and associations worldwide use Constant Contact’s online marketing tools to generate new customers, repeat business, and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys.

About ExhibitCraft, Inc.

ExhibitCraft is a full-service trade show exhibit house in Wayne, New Jersey offering custom, modular and portable trade show exhibits, custom corporate interiors, turnkey show services, social media and event marketing, and a wide variety of promotional products and giveaways.  ExhibitCraft also customizes a large selection of modular exhibit display systems, such as tabletop displays, portable trade show exhibits, pop up displays, banner stands, fabric displays, panel systems, truss systems and more.