Wednesday November 28, 2012 from 8:30 AM to 11:00 AM EST
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Queens Borough Hall 
120-55 Queens Blvd Rm G110
Kew Gardens, NY 11415

Driving Directions 


Robin Wilson 
Queens Economic Development Corporation 

Develop your Unique Selling Proposition

Developing your Unique Selling Proposition (USP) by yourself is challenging! How do you gauge interest, know if your pitch is sound, or stack up against your competition? In this interactive workshop, you will be able to test your USP immediately with the tools acquired in class.

In this session, you will learn how to:

  • Attract clients by creating a positive and unique identity
  • Communicate the contribution your product/services provide
  • Clearly state what sets you apart from your competition.

About the Speaker:

Malla Haridat is an inspirational communicator who builds people, progams, and possibilities. Anexpert in the field of entrepreneurship education, Malla empowers participants by developing an entrepreneurial mindset through her company, New Designs for Life and her workshop series, Mom and Daughters Inc.

Her company was awarded the New York City Small Business Award of the Year and has been featured in publications like The New York Times, Inc.com, BlackEnterprise.com and Martha Stewart Radio.