Denise Graveline 
don't get caught -- creative communications consulting 


Thursday January 10, 2013 from 9:30 AM to 4:30 PM EST

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Metro Office 
700 12th Street, NW (Metro Center)
Suite 700
Washington, DC 20005

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Join the communicators, advisors, press secretaries, vice presidents and more who have attended this workshop from such organizations as:

  • American Academy of Physician Assistants
  • American Association for the Advancement of Science
  • American Farm Bureau
  • American Psychological Association
  • Defenders of Wildlife
  • The German Marshall Fund
  • The Johns Hopkins University
  • National Science Foundation
  • Results
  • UMBC
  • Vanguard Communications

Be an Expert on Working with Experts 

man with mind balloonsThey're smart about their subjects. You're smart about communications, fundraising or public affairs. So why isn't your work with experts working? When your company's or organization's experts overuse technical language, blow off media interviews, sabotage your training sessions or are too afraid they'll fail to participate, it's time to take action. In this train-the-trainers session designed specifically for communications pros, you'll learn:  

  • How to anticipate your experts' default communications style, how to help them see it, and how to show them what public and media audiences want instead;
  • Why they don't need to "dumb down" their information to communicate clearly (and how to handle other common objections they raise);
  • How to assess your experts' skills and training needs, to help you approach coaching in savvy ways; 
  • Handling hands-on feedback to smart people, pushback and Q&A when you're training experts. Find out what they don't know--but won't tell you--and how to fix that.

This is a unique professional development opportunity that will take what you already know and build insights, ideas and new information around that knowledge. You'll leave a more thoughtful communicator, better able to get the most out of your relationship with the experts you're bringing forward in public settings.

The day includes hands-on training and active participation from all attendees and the small-group setting will allow you to raise questions and discuss specific issues you're facing with experts you are coaching. At lunch, we'll do a popular anything-goes question session, "The doctor is in," to be sure you get answers to all your questions. Many communicators register with their teams, so they can keep reinforcing the lessons learned long after the workshop. No need to take notes: You'll get an email with all the links, resources and pointers you need to sum up the session--resources you can use again and again.

This one-day training in Washington, DC, is centrally located with easy Metro access and parking. Registration includes continental breakfast, lunch, and takeaway resources. All participants will learn tactics they can use on their own in working with experts one-on-one or in groups. Take advantage of our early registration discount:  Early registration for this session is just $300 per person until December 21, 2012, and $350 thereafter. Registration closes January 3, 2013. Before you register, please read our workshop FAQ and cancellation policy. By registering, you are indicating that you have read and agree to these policies.

Trainer Denise Graveline has worked with experts in every academic discipline and in government, corporate and nonprofit organizations, and she has trained thousands of scientists, engineers, physicians and other subject-matter experts in how to communicate clearly and effectively in media interviews, testimony, public lectures, donor presentations and other interactions with non-technical audiences. A veteran of professional membership groups, scholarly publishers, federal agencies and more, she's ready to help you--or your team--learn how to improve your results when putting your experts forward.