Where
National University, Kearny Mesa 9388 Lightwave Avenue
San Diego, CA 92123
Driving Directions
Contact
SCORE San Diego
workshop0140@scorevolunteer.org
619-557-7272
Use the Internet to Market Your Business 1-16-13
- Integrating Your Website for Internet MarketingThis program sets the stage for our other Internet Marketing workshops, and provides an overview of how your business, website, search engine marketing, social media, email marketing, and pay-per-click advertising tie together to create a successful enterprise. Your website is the backbone for all these interactions. With a well-integrated website, you can improve your visibility, increase sales, and save money in the long run. The topics in this class will range from the initial site creation to carving out an internet presence that will attract substantial traffic - and convert that traffic into paying customers. We highly recommend taking this class prior to our other Internet Marketing workshops.This workshop covers:
- Basic dos and don'ts of domain names
- Hosting
- Branding
- Keywords
- Usability
- Information hierarchy
- Content management systems
You'll also learn:
- How to select the best website platform
- What your customers and Google are looking for
- How to hire the right design team
- How to build a website that is both human and search-engine friendly
- How free tools can improve your bottom line
Registration Fee:$79 Early / $89 after 1/14/13(Lunch is included.) Featuring:Jeune Ortizis Vice President of Marketing and Creative Director of future-ink, an award-winning web design and Internet marketing company. It is Jeune's belief that the only reason to have a website is to help grow your business. Jeune has more than 14 years of experience helping companies of all sizes generate revenue from their website and build an online image they can be proud of. Jeune has launched over 400 successful website projects, and also has experience integrating offline and online marketing strategies. Jeune's goal is to have her students walk away from the classroom with a concrete understanding of all phases of web design and site ownership. The topics in this class will range from the initial site creation to carving out an internet presence that will attract substantial traffic - and convert that traffic into paying customers. Jeune is a frequent speaker, educator and blogger. She is also part of the University of San Diego Task Force to design and develop their Internet Marketing Certification program.