Build an e-Commerce Site 1-23-13

This session sets the stage for what is needed to build an e-commerce site to successfully sell your products online. You will leave with an overview of how to start your online business, choose shopping cart software, market your site, integrate social media, and accept payment for your products. Learn to carve out an internet presence that will attract substantial traffic and convert that traffic into paying customers!

This workshop covers:

Basic do's and don'ts of e-commerce sites
Shopping cart options
OpenSource vs. Hosted Solutions and PayPal
EBay and Yahoo stores
Merchant accounts
Marketing your site
Design tips for more sales
Information hierarchy

You'll also learn:

How to select the best shopping cart platform
Easy ways to get started
What your customer and Google are looking for
How to hire the right design team
How to build an e-commerce site that is both human and search-engine friendly
How to track your traffic

Registration Fee:
$49 Early / $59 after 1/21/13

Featuring:
Jeune Ortiz
is Vice President of Marketing and Creative Director of future-ink, an award-winning web design and Internet marketing company. It is Jeune's belief that the only reason to have a website is to help grow your business. Jeune has more than 14 years of experience helping companies of all sizes generate revenue from their website and build an online image they can be proud of.

Jeune has launched over 400 successful website projects, and also has experience integrating offline and online marketing strategies. Jeune's goal is to have her students walk away from the classroom with a concrete understanding of all phases of web design and site ownership. The topics in this class will range from the initial site creation to carving out an internet presence that will attract substantial traffic - and convert that traffic into paying customers.

Jeune is a frequent speaker, educator and blogger. She is also part of the University of San Diego Task Force to design and develop their Internet Marketing Certification program.

Fred Schlaffer
is currently President of a merchant processing company (credit card and other retail payments systems) in San Diego that serves more than 400 merchants. Fred's prior career was in computer hardware and information processing systems. He started three technology companies that were all venture funded raising over $45 million. He served as President and Vice President of Sales and Marketing for these organizations. He has more than 25 years of experience in implementing Internet projects, computer hardware solutions and software systems. Fred is an expert on digital document and computer systems solutions working for Konica Minolta, Data General, MIT Draper Laboratory and other major corporations. His experience includes managing worldwide sales organizations, starting small businesses, developing business plans, managing marketing organizations and sales operations. He has taught Business Development and Planning at Northern Michigan University.

A member of SCORE since 2008, Fred has overseen all of the Internet Marketing workshops presented by SCORE San Diego, kept them continually updated, brought new programs as technologies develop, and expanded their scope as they impact small business.

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You may want to consider registering for one of SCORE's Discounted Series
* 7 workshops for only $350 *
Click on the links below for more information on each series:

Business Essentials and Planning

Increase Your Sales and Profit through the Internet

Maximize Your Company's Potential through Systems and People

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*To register for "Build an e-Commerce Site" ONLY, click here: