Business Plan 1:  How to Develop Your Best
Competitive Advantage  -  Carlsbad   2-13-13

Times are tough, and you'll need to use every marketing penny wisely to beat your competition! This fun, interesting, and very personalized class will help you:

• Identify your BEST advantaage
• Target the customer who will spend the most money with you
• Determine what your customer needs to hear and see from you in order to buy
• Market your advantage
• Maintain your advantage over many successful years 

SCORE Mentors will be available on site to assist you during the workshop.

We strongly recommend taking this workshop before attending
"Business Plan 2: How to Write Winning Business and Financial Plans"

Registration fee:
$79 Early  /  $89 after 2/11/13
(Includes program handout with worksheets and lunch)
 

Featuring:
Greg Bowcott
has over 30 years experience in the financial services arena, and has supervised production, operations, servicing and numerous administrative functions. He has been successful in several start-up operations, and has redesigned business processes for other companies desiring to reposition themselves in evolving markets. 
 
Greg has an undergraduate degree from Duke University and an MBA from St. Louis University. His area of expertise includes business plan preparation and business start-ups, repositioning of firms (both operations and marketing) and sales and sales management.

Steve Eisold
most recently served as CEO with Brendan Technologies. Mr. Eisold has more than 25 years in marketing, business development and fund raising experience in both large and small companies.

Tom McGurn
Tom's business career focused on communications and counseling for a sales and marketing company in the premium automobile industry. His responsibilities as a member of the senior management team gave him experience in public relations, communications strategy, crisis communications, media relations, event marketing, issues management, corporate meetings and events, industry relations and professional development.

Bob Ritz
owned and operated a marketing and sales company for 35 years. Through his efforts he contributed to the success and growth of many apparel firms, including Tommy Bahama, COACH, and Cole-Haan. He worked with and mentored some of the finest quality retail and wholesale companies in the country.

John Wham
co-founded a software development company and was in charge of product design and development. The company’s software products included a distributed project management system, regulation-compliant security system, and a sales force automation system which became the flagship product of the company during the last ten years of operation. He also served as President of the company for four years leading up to the time it was sold.

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You may want to consider registering for one of SCORE's Discounted Series
*  7 workshops for only $350  *
Click on the links below for more information on each series:

Business Essentials and Planning

Increase Your Sales and Profit through the Internet

Maximize Your Company's Potential through Systems and People

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*To register for "Business Plan 1: How to Develop Your Best
Competitive Advantage" in Carlsbad ONLY, click here:

Register Now!