Effective Marketing: Identify and Target Your Customers 3-16-13

This workshop will help you understand and manage all these important aspects of marketing your business:

Message:
Craft a compelling and persuasive marketing message based on:

A viable market position for your business, product or service
Consumer/Buyer insights that drive purchase behavior
Your competitive advantages and basis for differentiation
Your relevant features and benefits

Target Market:
Learn how to identify and locate your target customers through:

Demographics (census data)
Psychographics (lifestyle data)
Geographics (location data)

Media:
Develop an understanding of the various media delivery vehicles that take your unique message to your targeted audience. We will discuss the pros, cons and costs of:

Print (newspaper, magazine, direct mail, yellow pages)
Electronic (TV and Radio)
Interactive (Internet, Email, Social media)

Other topics include:

SWOT analysis
(Strengths, Weaknesses, Opportunities and Threats - you and your competitors)
Public Relations and Press Releases
Marketing Plan Structure
Marketing Plan Metrics (ROI and ROAS)

Registration Fee:
$89 Early / $99 after 3/16/13
(Lunch is included)

Featuring:
Mark Thompson
has over 25 years of experience in Consumer Marketing, Brand Management and General Management including over 12 years at Procter & Gamble in Brand Management, Advertising, Sales and as a Group Marketing Manager (Food and Beverage Sector) to the P&G/Wal*Mart Customer Team in Bentonville, AR. In 1994, Mark started a small business with an SBA secured loan and subsequently sold it in 2000 during the popularity of the dot-com era. Mark's industry experience includes consumer product marketing and sales in the food, beverage, fabric care, cosmetics and hardline businesses including general management responsibilities in the sporting goods industry.

Currently a VP of Marketing & Sales for a durable goods manufacturer, Mark oversees the marketing and communication efforts for a group of businesses via both online and offline channels. Also an Adjunct Professor in Media & Communications, Mark currently teaches both graduate and undergraduate courses in Integrated Marketing Methods and Marketing Plan ROI.

Mark has been a member of SCORE San Diego since 2005.

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You may want to consider registering for SCORE's Discounted Series
* 7 workshops for only $350 *
Click on the link below for more information on the series:

Business Essentials and Planning

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*To register for "EFFECTIVE MARKETING - Identify and Target
Your Customers" only, click here: