It may be small, but your family business is a big deal to you, your customers, and employees. This "Great Ideas" presentation by award-winning journalist Jane Applegate provides lively, practical strategies to help you manage, grow, and promote your business today. This forum focuses on timely strategies for thriving in challenging times, how to leverage both on and offline marketing more effectively and how to manage the unique challenges of running a family business. Applegate, the author of four books on small business management, will include case studies and success stories based on her interviews with thousands of successful entrepreneurs.
Jane Applegate is America's most respected small business management expert. She is the author of the best-selling, '201 Great Ideas for Your Small Business,' published by Bloomberg/John Wiley & Sons. A former syndicated columnist for the Los Angeles Times, she covers small business for Smallbiztrends.com and BusineessWeek.com. Her new venture, The Applegate Network, features video profiles, interviews and expert tips for small business owners.