SCORENYC "For the life of your business"

Contact

SCORE NYC 
SCORE - NYC 
seminars@scorenyc.org 
212-264-4507 

When

Tuesday February 5, 2013 from 10:00 AM to 2:00 PM EST

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Where

SCORE New York City 
26 Federal Plaza
Broadway between Duane and Worth Streets
6th Floor Conference Center
New York, NY
 

 
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DEVELOPING AND IMPLEMENTING YOUR MARKETING STRATEGY 

Tuesday, February 5, 2013, from 10:00 am to 2:00 pm

SAVE $10 -- REGISTER ONLINE -- $59
Walk-In Registration $69 at the Door
Space is limited.  Register online today and save.
 

Developing and implementing an effective marketing strategy is a key element in operating your small business seccessfully.  As a business owner, you must understand the competitive environment in which you are selling your products and/or services, the needs and wants of your target market, the most effective ways of delivering your message, and the strategy and tactics of attracting prospects and converting them to customers. Critical to achieving your business goals is building a strong and individual brand identity. 

 In this seminar you will learn: 

  • The key phases of developing an effective marketing strategy
  • How to analyze your competition and compete succesfully
  • Why branding is an essential element in projecting your products and services
  • How to use the Internet and social media to build your customer/client base

Speakers:

Sandy Eames, Marketing and Business Development Executive, and SCORE NYC Mentor

J. Vincenzo Gatto, Retail Apparel Store Owner, Consultant and Educator, and SCORE NYC Mentor

Maisha Walker, Technology Expert, President of Message Medium, and Contributing Editor at INC.