Academy Logo (r)


Jill Scott
The Academy for Private Duty Home Care


February 19 & 20, 2013

Orlando, FLorida

Add to Calendar 


Doubletree Orlando at Seaworld

10100 International Drive

Orlando, FL 32821


Driving Directions 

Invites You to

Grow Your Business 

A two-day workshop for Owners of Private Duty Home Care companies who want to serve more clients and hire great people

Serve more clients, save yourself time, reduce your stress,

make more money!

February 19 & 20, 2013 - Orlando, Florida

In these times of turbulent change in home care, the strongest, fastest growing companies will survive.  This high-impact workshop is designed to give you the latest insights into how you can grow your business by serving more clients and increasing your billable hours.  You’ll learn techniques to save you time and reduce your stress, and we’ll show you want you need to know to make more money.

You can attend both days, or select the one that best fits your needs.  You can come one day and send another person for the second day.  We’re here to help you get the information you need to grow your business and get ready for the future.

Day 1:

Serving More Clients:

Top Techniques in sales, marketing, and public relations to

grow private pay, non-medical home care

Get the latest techniques to make your phone ring, convert inquiries to admissions, increase your billableAcademy Classroom 1 hours, and improve your bottom line.  Day one of this workshop begins with a detailed look at the latest research by Leading Home Care into the most effective techniques in four areas of home care marketing; selling & networking, paid advertising, targeted marketing and public relations, and internet marketing.  Then we’ll give you specific how-to information to help you apply these techniques to get measurable increases in referrals, clients served, and total revenue.

No one else in this industry has the information that you will gain when you come to this unique, high-impact learning program.  Not only will you get the benefit of the information provided by our faculty, but you’ll have the opportunity to network and exchange ideas with other successful private duty business owners.

Objectives:  As a result of this program, participants will be able to…

  • Describe the latest research into the top marketing techniques in home care.
  • Discuss the Top Techniques for Consumer Marketing
  • Discuss the Top Techniques for Referral marketing
  • Apply these techniques to develop your "Secret Simple Marketing Strategy"


OpeningSCT 3 fingers

    The latest research on Home Care Marketing
  • Consumer Marketing vs Referral Marketing
  • Top techniques in each segment

Segment I – Competitive Advantage

  • The Seven Sources of Competitive Advantage
  • Selecting and Defining YOUR Unique Factor

Segment II – Consumer Marketing

“Top Techniques for marketing your home care company direct to consumers.”

Segment IIIReferral Marketing

“Top Techniques for marketing your home care company do high potential referral sources”

 Segment IVCreating your own "Secret Simple Marketing Strategy"

“How to use the Rule of Threes to develop a focused, simple marketing strategy that is sure to get measurable results.”

Application –Putting ideas into action - Developing your own marketing strategy


Day 2:

Finding and Keeping Great People:

Powerful tools to Recruit, Select, Train, and Retain

The staff you need to grow your business

The biggest obstacle facing private duty owners and administrators who want to grow their businesses isAcademy Classroom 2 finding and keeping great people … caregivers, scheduling coordinators, office staff, and sales professionals.  Those companies that are able to attract and retain the best people will be most competitive in their marketplace in the future.  Those that fail to attract and retain great people will be unable to grow, and will consistently disappoint clients and referral sources.

Leading Home Care has conducted extensive research in recruiting, selecting, and retaining non-medical caregivers in private duty home care. We’ve extended that research into best practices in recruiting, selecting, training, and retaining scheduling coordinators, staffing coordinators, and sales reps.

This high-impact, interactive presentation will describe in detail the results of this research, and how you can apply these principles to be more effective in finding and keeping the great people you need to grow your business.

Purpose:  To provide strategies and insights for home care leaders who want to multiply their ability to recruit, select, train, and retail the staff they need to grow their business.

Objectives:  As a result of this program, participants will be able to…

  • Describe research in caregiver recruiting and selection
  • Describe the research in office staff and sales rep recruiting and selection
  • Provide practical tips and techniques for recruiting, selecting, training, and retaining caregivers, office staff, and high impact sales professionals


I.  Opening

            1.  The Leading Home Care Caregiver Recruiting Research Study

            2.  Top techniques for recruiting high quality caregivers.

II. Recruiting, Selecting, Training, and Retaining Caregivers

            “Research shows that having only the highest quality caregivers increases your level of client satisfaction and word of mouth marketing.  Having high quality caregivers reduces the stress involved in dealing with ongoing people problems, and saves you time.  Reducing your turnover helps improve reliability and continuity of care, and saves on recruiting costs.”

III. Recruiting, Selecting, Training, and Retaining Office Staff

            “Having a high performing office team will help you grow your business, make more money, and reduce your stress.  You’ll be able to take more time off to be with your family and enjoy life.  Increasing the quality and performance of your office team increased the value of your business when it’s time for the next stage of your life.”

IV. Recruiting, Selecting, Training, and Retaining High Performing Sales Professionals

            “The biggest frustration we hear from owners of private duty home care companies is their inability to find and keep sales people who can actually bring in new clients and grow billable hours.  Here is the latest information on what works and what doesn’t in finding and keeping quality sales professionals.”

A Special Thank You to the Home Care Association of Florida for co-hosting this 2-day workshop!  HCAF Members receive a special discount to attend the live workshop.

HCAF logo


Our workshop will be held at the Doubletree Orlando Seaworld resort.  In addition to comfortable lodging you will have access to local dining and entertainment, including Seaworld Orlando.  Bring the family and stay for the weekend. 

DOubletree Orlando

Doubletree Orlando Seaworld - A Hilton property (Use your Hilton Points)

10100 International Drive

Orlando, FL 32821


(PLEASE NOTE: In order to receive the group room rate, reservations must be made by February 7th.  After February 7th, there is no guarantee that you will receive the group room rate. Reservation information will be provided to those that register in your confirmation email.)


Doubletree Dolphin pix

Contact us for special rates on groupsof 5 or more particpants from the same company