SF State University, Downtown Campus
875 Market Street, Room 673
San Francisco, CA 94103
Ann Gusiff, Constant Contact Authorized Local Expert and Certified Duct Tape Marketing Consultant
Ann is a marketer who is dedicated to helping small businesses save money on marketing through education and consulting. Ann earned her MBA from UCLA Anderson in Marketing and Entrepreneurial Studies and worked in brand management for consumer products companies. With her firm A.Point.Marketing, Ann now works with small businesses on marketing strategy and planning as a Duct Tape Marketing Consultant, with solutions that are simple, effective and affordable.
Location: SF State University - Downtown Campus, 875 Market Street, Room 673, San Francisco, CA
Presenter: Ann Gusiff, A.Point.Marketing (Constant Contact Authorized Local Expert)
8:45 - 9:00 - Registration and Networking (bring business cards)
9:00 - The Marketing Hourglass and The Power of Email Marketing
12:00 - Program Ends
What you'll learn:
We will start with How to Create an Ideal Client Experience using The Marketing Hourglass from Duct Tape Marketing. We focus on the total customer experience that ultimately leads to referrals and marketing momentum. We use the Hourglass diagram to explain a logical path a lead should follow to participate in a company’s fully-developed Marketing Hourglass.
It’s one of the key elements in the overall Duct Tape Marketing system, but we could, in some ways, condense the entire course to this one concept, as it seems the easiest way to explain the marketing process in simple and practical terms. This session addresses the 7 phases of the Hourglass so that you’ll be able to apply the concepts to your business or organization.
Email is the most cost-effective, targeted and efficient way to build and maintain relationships in all types of businesses and organizations. The first part of this session will teach you how to master email communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.