Ann Gusiff 


Friday January 18, 2013 from 9:00 AM to 12:00 PM PST

Add to Calendar 


SF State University, Downtown Campus

875 Market Street, Room 607
San Francisco, CA 94103

Driving Directions 

About the Presenter:

Ann Gusiff

Ann Gusiff, Constant Contact Authorized Local Expert and Certified Duct Tape Marketing Consultant 

Ann is a marketer who is dedicated to helping small businesses save money on marketing through education and consulting. Ann earned her MBA from UCLA Anderson in Marketing and Entrepreneurial Studies and worked in brand management for consumer products companies. With her firm A.Point.Marketing, Ann now works with small businesses on marketing strategy and planning as a Duct Tape Marketing Consultant, with solutions that are simple, effective and affordable.
415-497-8974 @APointMktg 

CTCT and SCORE logos

Social Media Marketing: Creating a Plan for 2013



Location: SF State University - Downtown Campus, 875 Market Street, Room 607, San Francisco, CA 

Presenter: Ann Gusiff, A.Point.Marketing + Constant Contact Authorized Local Expert

Price: Free


8:45 - 9:00 - Registration and Networking (bring business cards)

9:00 - Seminar

12:00 - Program Ends

What you'll learn:

We will start with basics of Social Media Marketing, including Social Media strategies and best practices that will help you get the most out of your time, develop relationships, and grow your business.

In this introductory session, we will cover:

• What social media marketing really is, how it works and why you can't ignore it
• Overview of the major social networks: Facebook, Twitter, LinkedIn, Pinterest, Google+
• Measuring the return of your activities 
• How to grow your social networks
• Real world examples of businesses doing it well
• Dealing with positive and negative feedback
• Using Email Marketing and Social Media Marketing together

We'll then get into some planning for 2013, including the introduction of a marketing calendar for planning out your social media involvement. You'll walk away with tools you can put to use immediately and a better idea of where you should be spending your marketing budget of money and time, so that you can leverage social media to grow your business in 2013!


This event is sponsored by Constant Contact so there is no fee to attend.