Mary Thornley 


Tuesday January 29, 2013 from
12:00 PM to 1:00 PM EST / 11:00 AM to 12:00 PM CST / 10:00 AM  to 11:00 AM MST

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CAMA Webinar

Speaker: Jay Baer, Social Media Keynote Speaker

Topic: Why Before How: Creating Killer Social Media Strategies in 7 Steps

Registration is now closed. 
Please contact Mary Thornley at (519) 389-6552 if you'd like to purchase a recorded copy of the webinar.  

Topic Overview:

Why Before How

The goal isn’t to be good at social media, the goal is to be good at business because of social media. In this dynamic, entertaining presentation Jay Baer demonstrates his 7 step process for cutting through the tools and technology and creating sound, effective social media strategies that are sustainable long-term. This strategic process is in use in dozens of major corporations and agencies, and shows you how to BE social as a company, not just how to DO social media. With big ideas, practical wisdom, and personal anecdotes, Jay will have you scribbling notes like crazy….when you’re not laughing out loud.

Guest Speaker

Jay Baer is a hype-free content strategist, speaker, and author. He founded the social and contentJay Baer accelerator firm Convince & Convert in 2008. It is the fifth marketing services firm he’s started or managed.

Jay is a renowned and popular social media keynote speaker, delivering as many as 100 insightful, memorable, interesting and hilarious presentations each year to groups as large as 5,000.

He’s also co-author of The NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter, and More Social (Wiley, 2011) a leading book on social business, and an Amazon category best-seller.

Jay has consulted with more than 700 companies on digital marketing since 1994, including Caterpillar, Nike, Visit California, Billabong, and 29 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He’s also co-host of the popular weekly Social Pros podcast.

Webinar Details
Date:  Tuesday, January 29, 2013
Time:  12:00PM - 1:00PM EST  (11:00AM - 12:00PM CDT, 10:00AM - 11:00AM MST)
Cost:  $30 per person