UPDATED Class Dates: February 13, 20, 27 Time:1pm - 2:15pm
The LGBT Market is a growing focus for corporations in the United States and around the world. Today, corporations are working to expand their LGBT customer base for products and services and searching for ways to attract LGBT employees through recruiting efforts which include how they show their workplace inclusion efforts. Join Bob Witeck, LGBT market expert and community activist and Rich Ferraro of GLAAD for this 3 part Out & Equal University webinar series to go in depth on the do's & don'ts of marketing to the LGBT community. The best practices, marketing data, and experience of major corporations will provide companies with the tools to create and expand their customer and recruiting outreach. Here are the major topical areas we will explore during these sessions:
Part I: GLAAD overview of LGBT images (the good and the bad) in marketing and what are the best practices that would create a positive LGBT image
Part II: Reviewing LGBT Marketing Data and Strategy
Part III: Panel to discuss the highs and lows of actual programs - speakers from JC Penney's, Google and more!
Click below to register for this fantastic webinar!