Creating a Go-to-Market Plan 

Acquiring your first customers takes planning and proper execution. At this workshop, we’ll talk about the strategies, tools and media for promoting a small business. From PR and advertising to Internet marketing and social media, you’ll learn how to make the right choices, along with creative techniques for stretching your marketing dollar.

You’ll learn about:

• Staying organized with a promotional calendar
• Building awareness vs. conversion
• The elements of a promotional budget
• Leveraging connections and partnerships for exposure
• Tradeoffs amongst promotional methods, and when to make them
• When to pay for advertising, and tips for negotiating media
• Who to hire when you need help

Instructor: Robbin Block

Robbin Block of Blockbeta Marketing

With more than 25 years of experience, Robbin specializes in marketing strategy, combining the best of traditional and new media like nobody's business. Her engaging and often humorous presentations deliver a dash of economic theory with a healthy dose of New York skepticism. You'll leave motivated, inspired and with real tools you can use to take your business to the next level.

Robbin is also the host of Minding Your Business -- reality radio for entrepreneurs -- and the author of Social Persuasion: Making Sense of Social Media for Small Business.

SCORE is now offering a 20% discount when you register for a total of three workshops at one time, or a 20% discount off of ONE class for clients who have met with or are scheduled to meet with a SCORE mentor.  To take advantage of this special offer, call us at 206.553.7320