Essential Marketing Concepts 

Marketing isn't just about advertising or sales. The first step is creating a product and/orservice people want to buy. It makes promoting it a whole lot easier. In this workshop,we’ll go much deeper than the introduction you may have received in the Starting YourBusiness workshop.
If you're in the ideation or planning phase of your business, this workshop is right foryou. Yet even if you've been in business for a while and you're having difficulty gettingcustomers, it will help you rethink your business model to uncover new ways to look atyour market, competition and offering.Click in this block to add your text and images to promote your event. You can add more blocks to this Event Homepage by selecting Add Blocks above.

You'll learn:

• What we mean by business and revenue model
• Customer segmentation and how to build customer profiles
• Market research techniques and low-cost resources for finding key data andopportunities
• The value of product/service “packaging” for both you and your customer
• Key marketing concepts like, "positioning, messaging and branding," for whenyou’re ready to promote

Instructor: Robbin BlockRobbin Block of Blockbeta Marketing
With more than 25 years of experience, Robbin specializes in marketing strategy,combining the best of traditional and new media like nobody's business. Her engagingand often humorous presentations deliver a dash of economic theory with a healthy doseof New York skepticism. You'll leave motivated, inspired and with real tools you can useto take your business to the next level.
Robbin is also the host of Minding Your Business -- reality radio for entrepreneurs -- andthe author of Social Persuasion: Making Sense of Social Media for Small Business.

SCORE is now offering a 20% discount when you register for a total of three workshops at one time, or a 20% discount off of ONE class for clients who have met with or are scheduled to meet with a SCORE mentor.  To take advantage of this special offer, call us at 206.553.7320