Ann Gusiff, Constant Contact Authorized Local Expert and Certified Duct Tape Marketing Consultant
Ann is a marketer who is dedicated to helping small businesses save money on marketing through education and consulting. Ann earned her MBA from UCLA Anderson in Marketing and Entrepreneurial Studies and worked in brand management for consumer products companies. With her firm A.Point.Marketing, Ann now works with small businesses on marketing strategy and planning as a Duct Tape Marketing Consultant, with solutions that are simple, effective and affordable.
www.apointmarketing.com
415-497-8974 @APointMktg
Where: 3240 Kerner Blvd., San Rafael, CA
When: Tuesday morning, February 26
Cost: FREE
Presenter: Ann Gusiff, A.Point.Marketing (Constant Contact Authorized Local Expert)
Bring business cards for networking.
What You'll Learn:
Content - You may have heard that it's a foundational element of marketing, but what does that really mean and how are you going to get all this content created? What content is from a marketing standpoint is pretty simple really. We’re talking about articles, blog posts, videos, workshops, images, and words of all kind online and off that help your market better understand what you do.
With over 90% of searches beginning online, people expect to find what they need. So, in that sense, content is how you get found, it’s how you educate, build trust, answer questions, stand out, and sell in the world we live in today. It’s online, offline, shared, curated, excerpted, repurposed and packaged in every way imaginable. We'll show you how to get started with a content plan and make your communications more powerful.
Email is the most cost-effective, targeted and efficient way to build and maintain relationships in all types of businesses and organizations. The first part of this session will teach you how to master email communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.