Business Plan 1:  How to Develop Your Best
Competitive Advantage  -  Carlsbad   4-13-13

Times are tough, and you'll need to use every marketing penny wisely to beat your competition! This fun, interesting, and very personalized class will help you:

• Identify your BEST advantaage
• Target the customer who will spend the most money with you
• Determine what your customer needs to hear and see from you in order to buy
• Market your advantage
• Maintain your advantage over many successful years 

SCORE Mentors will be available on site to assist you during the workshop.

We strongly recommend taking this workshop before attending
"Business Plan 2: How to Write Winning Business and Financial Plans"

Registration fee:
$79 Early  /  $89 after 4/11/13
(Includes program handout with worksheets and lunch)
 

Featuring:
Steve Eisold
most recently served as CEO of Brendan Technologies, and he has more than 25 years of marketing, sales, business development and fundraising experience in both large and small companies.  Prior to joining Brendan, he served as CEO at Axiom Biotechnologies where he had full P&L responsibilities, and was director of all fundraising and business development activities.  Previously, Mr. Eisold was Chief Operating Officer at Cypros Pharmaceutical, responsible for directing marketing, sales, finance, regulatory affairs, clinical development and corporate development activities.

Tom McGurn
Tom's business career focused on communications and counseling for a sales and marketing company in the premium automobile industry. His responsibilities as a member of the senior management team gave him experience in public relations, communications strategy, crisis communications, media relations, event marketing, issues management, corporate meetings and events, industry relations and professional development.

John Wham
co-founded a software development company and was in charge of product design and development. The company’s software products included a distributed project management system, regulation-compliant security system, and a sales force automation system which became the flagship product of the company during the last ten years of operation. He also served as President of the company for four years leading up to the time it was sold.

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You may want to consider registering for SCORE's Discounted Series
*  7 workshops for only $350  *
Click on the link below for more information on the series:

Business Essentials and Planning

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*To register for "Business Plan 1: How to Develop Your Best
Competitive Advantage" in Carlsbad ONLY, click here:

Register Now!