Chicago City Treasurer's Online Marketing Contest Educational Event Series

This is the third event in the Educational Event Series

Join Constant Contact and the City of Chicago's Treasurer's Office for key information needed for you to market your business the right way!

Wednesday, February 13, 2013 from 8:00am to 12:00pm CDT

8:00am - 8:30am - Registration and Networking  

8:30am - 9:30am - Supercharge Your Facebook Marketing - Steve Robinson
9:30am - 10:30am - Social Media Essentials for Small Businessses - Rachel Taylor 10:30am-11:30am - The Science of Going Viral - Emerson Spatz

Supercharge Your Facebook Marketing

It’s no secret that Facebook has become a huge part of how people interact with each other, share ideas and recommendations, and interact with the brands they like.  But too many businesses aren’t seeing results from their Facebook marketing efforts because they are posting content without a plan for turning “fans” into customers and advocates.

 In this seminar, you’ll learn:

•  Why Facebook is important to your business
• The difference between posting and marketing on Facebook
• Tips to drive more “likes,” more “shares,” and more business
• What to do after someone has liked your page

Social Media Essentials for Small Businessses

Don't just do social media, learn how to make social media work towards your business goals. In this hour long session you will learn how to create a strategy and plan consistent with your business goals, you will learn how to effectively engage your community, and you will learn how to measure the results that matter to your business. Plus take away tips, tricks and 2013 trends!

Rachel Taylor is the Founder of Convometrics, a Chicago-based social media marketing agency focused on authentic engagement and actionable analytics. She is a digital native with deep experience building brands and marketing companies via social media. Rachel is a MIZZOU grad who (aside from all things social media) enjoys blogging, wine, photography and tennis. Follow her on Twitter at @RachelTaylorChi. 

The Science of Going Viral

The thrill of finding an amazing website is as exciting as they come. You forward the site to your friends, who in turn forward it to their friends and suddenly a viral site is born. And you're always left thoroughly entertained, but cursing yourself for not having created it first.

Sound familiar?

The formula for creating successful web content isn't easy, or we'd all be doing it. In addition to the je ne sais quoi, there's also a bit of science involved. And who better to teach the secrets to virality than Emerson Spartz, web prodigy and viral whiz with over 160 million monthly page views under his belt?

In this session you'll learn everything you need to create a site worthy of a tsunami of likes and shares, including:

• Tips, tricks and hacks for generating more viral traffic
• Why people share, or don’t share, content
• How to measure virality: understanding the “Viral Coefficient”
• The science of virality: how ideas spread through networks
• Exposing myths about virality & more

All attendees will walk away inspired to take the leap from LiveJournal blog only their mother reads to smashing internet success.

Emerson Spartz is best-known for founding MuggleNet, the #1 Harry Potter website, at the age of 12. Currently CEO of Spartz Media, one of the fastest-growing digital media publishers. The Spartz Media Network - including OMG Facts, GivesMeHope, and more - receives 10 million visitors each month, and has over 13 million followers on Facebook, YouTube, and Twitter. Spartz is a New York Times Bestselling Author and has been featured in the Wall Street Journal, CBS Evening News, CNN, MTV, MSNBC, Fox News, and more.

Register Now!

 

Enter the Online Marketing Contest Here!