PRSA Charlotte February Luncheon

 AT&T's 'It Can Wait' Campaign

AT&T turned a simple message into a movement.

The company's three-word slogan has become almost synonymous with a nationwide push to end the dangerous habit of texting while driving. With its clear and meaningful mission, AT&T has garnered support from governors, educators and celebrities alike, earning widespread media coverage, social media buzz and ultimately pledges from more than 1.2 million people who vowed not to text and drive.

AT&T's campaign won the 2011 Silver Anvil Award of Excellence from PRSA, and is a 2013 PR News CSR awards finalist.
 
At our February luncheon, Josh Gelinas, the company's senior public relations manager in the Carolinas, and Clifton Metcalf, AT&T's director of public affairs for the two states, will share:

• AT&T's goals
• How they localized the campaign
• How it continues to evolve

For more information about the "It Can Wait" campaign, visit the website. Or click here to read an article about the iniative on Mashable.

Networking begins at 11:30 a.m., lunch at 12 and the program begins shortly after. The cost is $25 for PRSA Charlotte members, $35 for non-members and $15 for students.