PARTNERS IN TOURISM SUMMIT 

presented by The Hills of Headwaters and Central Counties Tourism.

Dear Headwaters Tourism Stakeholder,

We are pleased to announce that The Hills of Headwaters and Central Counties Tourism, have formed a powerful new marketing alliance to help you develop and promote your business and foster the growth of the tourism sector in The Headwaters Region!

This partnership has combined their distinct resources and capabilities to create robust digital marketing platforms and tools that you can leverage to build awareness and demand for your organization or event, locally and across the GTA.

To learn about this new alliance and planned 2013 marketing initiatives, we are inviting you to attend the inaugural Partners in Tourism Summit.

MARCH 6, 2013,  The Royal Ambassador Banquet and Event Centre.

This event is free, compliments of Central Counties Tourism

Keynote Terry O Reilly

Terry is frequently asked to speak to companies and associations on the power of advertising. A very passionate presenter, he has very unique and insightful views on what it takes, what it truly takes, to connect with your customers.

For over 600,000 listeners, O’Reilly, the host of CBC Radio’s hit show The Age of Persuasion, is literally the voice of advertising –– an erudite ad man deconstructing the business, the craft and the business of advertising. Recently named to Marketing Magazines’ Power 100, he is co–author with Mike Tennant of The Age of Persuasion: How Marketing Ate Our Culture, the best–selling book published in Canada by Knopf, and in the United States by Counterpoint Press. It will be published in China later this year.

Don’t miss your opportunity to hear O’Reilly’s Keynote Address at the Summit:

If you truly want to connect with your customers, if you truly want to attract potential customers – you must make them feel your message, not just understand it. Most decisions are made 20% with the brain, 80% with the heart, yet most advertising is aimed at the head. Discover how the most effective advertising uses emotion, empathy, and an ability to identify obstacles and tear them down with outstanding creativity.

 To learn more about O’Reilly, visit his webpage: http://terryoreilly.ca

Event Schedule at a Glance: