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Contact

Wendi Caplan-Carroll, Area Director - North East United States 
Constant Contact 
 
 

When

Thursday, June 13, 2013 from
12:00 PM to 2:00 PM EST

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Where

SIBL (Science Industry Business Library) 
188 Madison Avenue @34th Street
New York, NY 10016
 


 
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The Power of Email Marketing 

Today, more than ever before, business success is measured by the strength of the relationships each business builds. You'll learn how to build those relationships using easy, inexpensive and highly effective email marketing! We will explore the basics of what email marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals.

In this seminar, you will learn email marketing best practices and how easy it is to implement them. You will take away knowledge of how to:

  • Adhere to the do’s and don’ts of email marketing
  • Create email campaign strategies that are effective for your business
  • Build your mailing list to include people who are truly interested in your message
  • Write compelling subject lines and copy
  • Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc.)
  • Develop targeted follow-up campaigns
  • Successfully integrate your email and social media marketing efforts

Come learn how to build strong relationships that will lead to more business and growth through the power of email marketing.

About the presenter:
Petia A. Bradshaw is a Marketing/Business Development Consultant with over ten years experience in lead generation, market research/analysis, channel development, vertical marketing and overall business development strategy. Her industry experience ranges from fashion to communications technology. Ms. Bradshaw holds an MBA in Marketing Management from The Lubin School of Business at Pace University (2005), as well as a BA in Management/Marketing from Simmons College (1997).