Have you ever been confounded by a crisis in this digital age? Wondered how best to respond online? Questioned the role of the mainstream media vs. social media?

Pondered the question of who really makes the best spokesperson – should it always be the CEO? Stressed over copy and tone of your crisis communication or wished there was a way to help you better anticipate and manage the panic? 

Over five, 1-hour sessions, you will learn how to more effectively manage a crisis in this relentless 24x7, no-deadline, news-obsessed world as well as how to thrive. In this must-have webinar series you will discover the most effective ways to manage real-time challenges in crisis situations.

How to Manage and Survive a Crisis in the Digital Age

About the Webinar

This series features 3 top crisis communication experts, Jane Jordan-Meier, author and crisis coach; Rich Klein, founder and host of The Crisis Show, and Melissa Agnes, online crisis management specialist for an insightful, practical and interactive, live webinar series on the most effective ways to manage a digital crisis.  

April 17: How The Media Report A Crisis. Learn the four highly predictable patterns of how the media report a crisis – and what this means for you in managing a crisis in the digital age.  Join Jane Jordan-Meier, author and crisis coach, for an analysis of trends in news reporting in both social and mainstream media and uncover the secrets in how to manage each stage. You’ll learn the characteristics of each stage and actions to take.

April 24: Who Speaks for the Company When A Crisis Hits?  Learn the factors you need to consider in determining the critical choice of spokesperson. Through case studies, Rich will explain why some executives were successful in representing their company and why others actually harmed corporate reputation further by their actions and words.  He will also discuss best practices/ protocols for your spokespeople and what really works today. Rich will help you decide the best choice because each crisis scenario may have a different answer.

Jane Jordan-Meier interviews Rich Klein, founder and host of The Crisis Show and president of Rich Klein Crisis Management.

May 1: The Role of the Front Line in a Crisis: Key to Success. You’ll hear an in-depth and very practical look at the role of the front-line (e.g. security guards, receptionists, executive assistants, call center, anyone in a customer-facing role) and why they are the key to success in a crisis. Who are they? What’s their role? How to balance the front-line with CEO and content experts?  You’ll walk away with new insights into the “emotional” heart of the organization. Led by Jane Jordan-Meier.

May 8: What’s An On-Line Crisis and How to Avoid a Horror story? Analyze the difference between an online issue and an online crisis and what you can do to avoid a misdiagnosis that will trigger a full-blown crisis. Melissa will elaborate on the 3 determining factors in identifying the differences.  You will discover how to handle typical social media problems so that they don’t develop into a horror story — and better yet, so that they work to your advantage in developing life-long brand advocates and bettering your brand’s online reputation. You will learn practical tips, some rules and walk away with a new set of tools.

Jane Jordan-Meier interviews Melissa Agnes, online crisis management specialist and President of Melissa Agnes Crisis Management who will use current case studies to demonstrate best practice.

May 15: Engagement Rules! Hear best practices, learn the new rules and tools for monitoring and engagement; what to tweet and when in a crisis, best language to use when. In this last of our five-part series, we will sum-up all the tips, techniques and you will walk away with new insights (and confirmed some of your own approaches and rules) as well as a set practical tools for effectively managing a crisis in the digital age.

Your Investment:

Your investment covers:

• 5 live webinars with 3 expert presenters
• A site license to attend the Web conference (and invite as many people as you can fit around your computer, at no extra charge)
• Recording of each webinar sent to you after each session
• All webinar materials-designed by Master Trainer and Coach, Jane Jordan-Meier

And you’ll walk away with this and much more:

• 3 ways to avoid misdiagnosing a crisis and ending up in more troubles
• Ways to identify and select the best spokesperson in a crisis
• 4 ways to predict behavior in a crisis 
• Deeper understanding of the nature of on-line crises and what you can to avoid them
• Added valuable knowledge to your crisis tool kit
• Enhanced your expertise in crisis management in the digital age