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Your 3 Part Formula to Online Marketing Success


Monday 30 September 2013
9:00 AM to 1:00 PM

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K&L Gates logo - our venue sponsor

K&L Gates are our hosts for the day

K&L Gates
One New Change

This event is kindly hosted by our venue sponsor K&L Gates in their wonderful conference suite overlooking St Pauls Cathedral.

We would like to thank K&L Gates for their support and their desire to help small businesses as much as we do.


Alicia Cowan


Are you confused by the mass of online marketing advice out there?

Would you like a simple roadmap to help you get your business ‘out there’?

Do you feel that you just ‘don’t have time’ to get it ALL done, and maybe don’t even know WHERE to start?

In today’s economy, small businesses can’t afford to sit by and wait for customers to come to them.

We need to purposefully find and engage with potential customers to get them to choose us – instead of our competition.

It’s not just about new customers either, we also have to make sure that those precious previous customers come back to us, as they will typically spend more than a totally new customer.

Is there a way to do this?

YES there is!

You will be pleased to hear that there is a crack team of experts at your disposal who have not only figured out how to make the online space work for them, but have also put together a special workshop to show you how to do it too.

This workshop will take you through the three keys of marketing online today:
  1. Your Online Brand Engine - Better Websites & Blogs
  2. Email Newsletters That Convert - Tips & Tricks you NEED to know
  3. You’re Live On The Air - Social Media That WORKS

PLUS, a bonus introductory strategy session - Setting Yourself Up For Marketing Success

What’s more, you’ll leave this workshop with your own tailored plan, showing you how to implement the 3-Part Formula, and exactly what you need to do to make it work for you.

What you’ll learn on the day:

  • The key to making your marketing work for you
  • How to run a real marketing campaign
  • The one thing every successful website needs (or you just shouldn’t bother)
  • How to make your blog THE place to go for expert insights & info in your industry or area
  • The 2 best ways to convert site visitors into customers
  • 5 sure-fire titles to make your readers unable to turn away
  • The simple structure that you can use to turn out great articles every time
  • The best way to get your readers to spread your blog articles for you
  • The secret to email newsletters that will change the way you think about email forever
  • How to craft great content that your subscribers will LOVE to read
  • 3 key elements to get right for smart-phone users, and why they matter so much
  • Easy ways to find content for your newsletters that take less than 10mins each
  • The 3 factors that can PREVENT 90% of your subscribers even OPENING your email
  • Reporting & measurement secrets – what to focus on. HINT: it’s not your open rate!
  • Why social media doesn’t work as a marketing tool for most people
  • How to really promote your business using social media
  • The 3 keys to social media marketing success
  • The fundamental errors you HAVE to avoid to be taken seriously on social media
  • How YOU can turn your followers into customers
  • Which networks you actually need to focus on (and which ones to avoid)
  • The best ways to tie all 3 elements of the Formula together, for maximum impact
  • How to fit all this in to your working day

...and much, much more.

You’ll also receive our exceptional resource pack, full of guides, articles, video, and tip-sheets, to help you get to grips with your online marketing as quickly and effectively as possible.

In addition, we’ve built in time for Q&A, so that you can get your specific questions answered by the experts on the day.

About your trainers:

In this information-packed, half-day workshop, you will be learning from 3 marketing experts. All of whom are, or have been, small business owners themselves, and have used these precise methods tobring in new customers and build their businesses:

Keren Lerner – Blogging Expert & Web Strategist, Top Left Design

null Keren Lerner runs Top Left Design, a full service design agency based in Soho, London. She and her talented and friendly team specialise in high quality bespoke designed WordPress websites “with personality”.

She has extremely high standards and believes that in marketing, you have to make the effort to show the best side of yourself and your business – and she also knows lots of tips and tricks to make it easy and fun! Keren regularly trains, consults and speaks on social media, blogging and online marketing.

Find Keren on Twitter as @topleftdesign and visit her website at


Tamsin Fox-Davies – Newsletter Expert & Small Business Marketing Mentor, Constant Contact UK

null Tamsin Fox-Davies is Constant Contact’s educational marketing expert in the UK. Tamsin has more than10 years experience supporting small business, with a background in small business marketing and development. She is an author, and also writes for the Constant Contact blog, Women Unlimited, and other national and regional outlets.

She sits on the board of the Association of UK Business Mentors, and prior to joining Constant Contact, Tamsin ran her own business, supporting, mentoring, and training other small businesses in practical marketing. She built her business using face-to-face networking, and online marketing, and now shares that experience with other business owners.

Find Tamsin on Twitter at @tamsinfd and blogging at Constant Contact


Alicia Cowan - Social Media Expert & Acclaimed UK Blogger,

Alicia sharing her knowledge Alicia Cowan is a social media and online marketing mentor for solo workers, and creator of Twitter Brilliance the online Twitter marketing training school.

Alicia combines her love of systems and marketing geekery with straight talking clarity. Finding simple ways for her clients to attract more business buzz in an authentic and practical way is what she gets excited about.

Having been featured on ProBlogger and Social Media Examiner, in 2013 TopRank named her one of the UK’s top 50 online marketing influencers and bloggers. She is regularly invited to present to global audiences on the benefits of using social media marketing for business.

Find Alicia on Twitter at @AbsoluteAlicia and visit her website at