Tuesday April 30, 2013 
9:00am - 11:00am

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East Brunswick Public Library 
2 Jean Walling Civic Center
East Brunswick, NJ 08816


Wendi Caplan-Carroll
Area Director - North East United States
Constant Contact

Attendee Organizations:

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Grow NJ Strong

NJ Libraries Mean Business!

If you are a business owner and/or aspiring entrepreneur, the New Jersey State Library wants you to know about the many cost-effective resources available to help your business grow and thrive.

You are invited to a FREE, 2-hour breakfast event, which will bring together NJ business partners and a team of business marketing experts, for a training session on Social Media and Email Marketing. Join us for a showcase of useful resources for business planning and research. Representatives from participating agencies will be onsite to answer your questions, and discuss how these resources and programs can help you rebuild, improve and grow your business. 

This program is organized in partnership with, Constant Contact, New Jersey Small Business Development Center, Women’s Business Center and SCORE, with guests from the US Small Business Administration, New Jersey Business Action Center, Connecting NJ, New Jersey Chamber of Commerce, Statewide Hispanic Chamber of Commerce of New Jersey and ReferenceUSA. These representatives will be available for one-on-one discussions following the workshop.

Who should attend: NJ business owners, small business employees, and aspiring entrepreneurs.

Cost: FREE!!!

Space is limited. A continental breakfast will be served.


Social Media & Email Marketing 101: The Essentials

Businesses in NJ have been significantly challenged this past year with a slow economic recovery and multiple natural disasters. Now more than ever, NJ businesses need to know every cost effective resource available, and most importantly, the need for a strong online media presence. Having a strong online presence can help you build closer relationships with your clients and attract new prospects.

This session will detail the ins and outs of social media and email marketing as well as provide tips and techniques for best practices. 

Attendees will learn:

  • Twitter, Facebook & LinkedIn for business…how to grow your social network
  • What email marketing is…and what it isn't
  • Tools for building a mailing list and keeping subscribers loyal and engaged
  • How often to communicate with your audience and how to get them to take action
  • How to get your email to the inbox — and then opened
  • And much more!


About the presenter:


Bonnie Kantor is the president of Pressing Issues, a professional web solutions and digital marketing agency located in Metuchen, NJ since 1992. She is a geek disguised as a people-person who works in Dreamweaver, Flash, Photoshop, Illustrator, and InDesign. Bonnie also is a whiz in any program in the Office Suite.Bonnie is a Director-Consultant at BNI (Business Network International) and has served on several non-profit organization boards. In addition to her role as Authorized Local Expert for Constant Contact, she is a Solution Provider for Accrisoft, a content-management software system and for Blue Genesis, a web-hosting company.